Publications

July 2007 (Revised April 2008)
Teaching Note

Tiffany & Co. (TN)

By: Frances X. Frei

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry

01 Feb 1998
News

Women at the Top

in the apparel industry. The afternoon featured a presentation by William A. Sahlman, Dimitri V. d'Arbeloff - MBA Class of 1955 Professor of Business Administration, titled "Deals-Lessons I Have LearnedÉ Confessions of an Angel Investor,"... View Details

Keywords: Marguerite Rigoglioso and Susan Young

01 Sep 2007
News

Riding It Out

employees. In 2005 and 2006 it made the Inc. 500 list as one the country’s fastest-growing private companies, with revenues increasing by 46 percent just last year. The company’s expansion into horse-related products like halters, blankets, fly spray, and riding View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with... View Details

Keywords: Dina Gerdeman

19 Sep 2006
First Look

First Look: September 19, 2006

the merino fabric, or should he go the inherently subjective fashion route, given that the technical apparel market in China is virtually nonexistent? Purchase this case:... View Details

Keywords: Sean Silverthorne

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

MountainMandy Xu, MBA 2023Luxury women's outdoor apparel offering sustainable pieces that will be in their wardrobes for life. KrnWtrDaf Dubbelman, OPM 2010With our sustainable water dispensers you can enjoy delicious water, without the... View Details

01 Dec 2016
News

Alumni Leading Change

doubling down in China, where over half of its workers are based. Yang aspires to introduce new competitive strategies to the entire textile and apparel industry, and to be a leader in positive economic development in China. Esquel is... View Details

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

leadership and create more win-win opportunities in the future" In another example, apparel production is associated with water pollution at many stages of the value chain. Agricultural crop production (particularly cotton) has been... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

02 Mar 2010
First Look

First Look: March 2

contemporary apparel and home furnishings that STFC then helps to market and sell around the world. Organized as a producers' cooperative, STFC is owned by its artisan members. STFC is thinking of changing to for-profit status because it... View Details

Keywords: Martha Lagace

June 1990 (Revised October 1993)
Case

Phil Knight: CEO at NIKE--1983

By: Richard E. Walton

An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details

Keywords: Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

18 Aug 2015
News

Harvard Business School Takes on Fashion and Beauty: Meet the Mogul Grads Who Are Changing the Game

Keywords: Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

February 2016 (Revised August 2016)
Case

Chilli Beans: Peace, Love, and Sunglasses

By: José B. Alvarez, Robert Mackalski and Andrew Otazo

This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; North Korea; Latin America; South Korea; Asia; Europe

December 1990
Teaching Note

Beauregard Textile Co., Teaching Note

By: Francis Aguilar

Teaching Note for (9-191-058). View Details

Keywords: Apparel and Accessories Industry

2009
Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity: Brief Case No. 4050.

By: Timothy A. Luehrman and Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details

Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry