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All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
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Government Contracts
Service code (PSC) and NAICS. Federal Procurement Data System (FPDS) Google-like search to help you find federal contracts. Bloomberg Terminal Type BGOV then go to Agencies Historical Spending. You can drill...
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- 06 Dec 2021
- News
What's the Word?
services produced. (GameStop, for example, is up more than 900 percent YTD.) “That means, in the medium to long term, these stocks are likely to fall in value, which is not a great recipe for some of these excited, first-time investors,”...
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- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:...
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Sean Silverthorne
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is...
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- 25 May 2010
- First Look
First Look: May 25
ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser...
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Martha Lagace
James W. Thompson
Though the firm JWT was incorporated in 1896, Thompson began revolutionizing the advertising industry in 1898. Seeing that women were becoming the primary household shoppers and that grouping magazines together as a unit would be more...
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Services
- 31 May 2013
- News
Seeing the Light
EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
unpacks Connecticut's winning strategy, which led to a sign-up rate of about 65 percent of uninsured in the state. Key to the effort, he says, was that the quasi-state agency Access Health CT (AHCT) put marketing at the forefront...
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- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a...
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David M. Ogilvy
Though he founded the advertising giant that is best known for its hard-sell approach, Ogilvy himself is known for his creativity and for championing the softer side of advertising. Despite the minimal profits earned by such an approach,...
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Services
- 01 Sep 2008
- News
Where Are They Now?
he also spearheaded the effort to open the School’s MBA Program to women. “Marty was a terrific teacher,” recalls HBS professor emeritus Stephen A. Greyser, a former MBA student of Marshall’s and his successor in teaching the Advertising...
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- 01 Apr 2000
- News
Getting the Message
service reaches more consumers," asserts Silk. Broadband -- a high-speed constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC -- promises to transform the View Details
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Susan Young
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
did in 2006 was to boost competition. We now have nine approved rating agencies instead of three. However, if you are a bond issuer and you don't like what one rating agency says, you can choose another. So...
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- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Agency VP Client Service & Inclusion Marketing Kate Laliberte, OOFOS Head of Ecommerce Complexities of the Funnel and Paid Media Show Hide Details Concepts The Challenges of Reaching and Acquiring Customers...
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Jerry Della Femina
Della Femina was part of a new breed of executives that shook up the staid world of advertising in the late sixties. Wildly creative and eccentric, Della Femina pushed the envelope of provocative advertising...
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Services
Stanley B. Resor
Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and...
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Services
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract...
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Martha Lagace
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
Q: When is a trash can not a trash can? A: When it’s a Wi-Fi hotspot, air-purity monitor, and advertising billboard—all in one. Bigbelly solar-powered trash cans have been street corner fixtures in Philadelphia, Boston, New York, and...
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- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners, and Declining Ad Agencies by Michael Farmer (MBA 1971) (Lid Publishing) Farmer, formerly a director of Bain & Company, describes the key trends that have...
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