Interests Of Consumers - Publications - Faculty & Research

17 Jul 2000
What Do You Think?

Where Is the Microsoft Board?

interests of shareholders alone or, those of all stakeholders, including employees and customers? Moris Simson (HBS ISMP 91) Mitel Corporation Those taking issue with these... View Details

Keywords: by James Heskett

05 Aug 2002
Research & Ideas

Five questions for Regina E. Herzlinger

the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by... View Details

Keywords: by Martha Lagace

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more View Details

Keywords: by Jim Heskett

09 Oct 2019
Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

personality test, which rates them on five dimensions of personality. The researchers were particularly interested in two measures: The first, openness, measures how open a person is to new experiences.... View Details

Keywords: by Michael Blanding

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

issue for only a tiny fraction of the population of potential Apple customers.” As Guy put it, “I think consumers assume a certain level of... View Details

Keywords: by James Heskett; Computer

19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products,... View Details

Keywords: by Sean Silverthorne; Retail

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

uncertainty regarding the virus itself (when can we expect a vaccine?), and the pandemic has hit countries and regions in very different ways. In the meantime, we are faced with trade disputes, consumers are changing habits, and companies... View Details

Keywords: by Sean Silverthorne

29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

information intermediary. And when you talk to a lot of people in the press, they really push this: "We defend the common man," etc. But there is real bias in whom they cover. They pursue big companies everybody cares about or... View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

07 Aug 2019
Research & Ideas

Big Infrastructure May Not Always Produce Big Benefits

of incumbents so there can be better investments and so we can learn about broader economic phenomena. This is particularly true and interesting in developing economies because they are making big... View Details

Keywords: by Martha Lagace; Construction

12 Feb 2001
Research & Ideas

Creating Value Across Borders

With many of today's entrepreneurs starting ventures simultaneously in several countries, it is critical for the global businessperson to understand the financial and business environments in different countries and to accurately assess... View Details

Keywords: by Staff

15 Aug 2005
Research & Ideas

The Founding CEO’s Dilemma: Stay or Go?

achieve their goals. I've been especially interested in the pattern of succession in many entrepreneurial firms—specifically, that many founders are replaced by "professional" CEOs early in the... View Details

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

decades, is on the auction block. Consumers apparently loved the car more than GM executives, who couldn't figure out how to make much money with it. The same day, Google announced its earnings: In discussing the announcement, analysts... View Details

Keywords: by Jim Heskett

03 Jun 2020
Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

Returning to our shared spaces is not just a matter of masks, disinfectants, and six-foot circles. Even though governments may give a cautious green light to reopening of businesses, every one View Details

Keywords: by John Macomber and Joseph Allen; Real Estate

05 May 2003
Research & Ideas

SEC Commissioner Sees “Healing and Reform”

through," he said, noting that the drive for investment banking revenues on Wall Street led to conflicts of interest between those sectors. "Self-governing, particularly in the auditing process,... View Details

Keywords: by Catherine Walsh

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

Citation

Educators

Purchase

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

perfectly pinned down, which creates both opportunities and challenges. Sophisticated dealmakers are able to take advantage of the ambiguity to shape the game to their advantage. Q: How do sophisticated dealmakers shape the game to their... View Details

Keywords: by Julia Hanna

20 Feb 2006
Research & Ideas

Are Company Founders Underpaid?

issues. In short, it posits that when hired managers, or "agents," are faced with a conflict between their organization's best interests and their personal best interests, the agents will choose the latter. Therefore, the owners... View Details

Keywords: by Sarah Jane Gilbert; Financial Services; Technology

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its... View Details