Interests Of Consumers - Publications - Faculty & Research

14 Dec 1999
Research & Ideas

From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation

encouraged, but neither activity engages the unique skills and capabilities of business. Consider the typical corporate volunteer program. It almost invariably draws on the lowest common skills in a company by mobilizing people to do... View Details

Keywords: by Rosabeth Moss Kanter

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

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12 May 2008
Research & Ideas

Accounting Information as Political Currency

working on next? A: My research interests are at the intersection of accounting, economics, and politics. I am working on several projects on how political forces shape accounting standards. One project,... View Details

Keywords: by Martha Lagace

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

has an obligation—and opportunity—to intervene. I'm interested in the opportunity. I'm interested in sustainability as defined by economic competitiveness and the resource-stretching aspects View Details

Keywords: by John Macomber; Construction; Real Estate

13 Sep 2016
First Look

September 13, 2016

Samsung, however, has succeeded by its ability to strike a balance between the two. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51604 in press Journal for the Association of Consumer... View Details

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

As is clear to anyone who pays medical insurance premiums or has undergone any kind of medical procedure, the business of health care is an expensive one. The technology is expensive. The research is... View Details

Keywords: by Wendy Guild Swearingen; Health

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered... View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

pricing trends. Read product reviews in industry journals. Quick-and-dirty market research can also help identify the dimensions along which customers are overserved. The other group of customers to look for is nonconsumers, who generally... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp,... View Details

Keywords: by Dina Gerdeman; Food & Beverage

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many View Details

Keywords: by Carmen Nobel; Retail

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

were launched in 2004; expressions of interest were invited in June 2007, but in July 2009, the government postponed the call for bids just a few hours before deadline.) Taught For The First Time The case... View Details

Keywords: by Julia Hanna; Construction; Real Estate

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

that Al's research has moved from railroads to giant corporations and now to computers and consumer electronics underscores his eminent position as the historian of industries at the center View Details

Keywords: by Jim Aisner

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details

Keywords: by Danielle Kost

04 Nov 2002
What Do You Think?

What’s Best for the Corporate Brain?

These practices, just two among many strategies for building intellectual capital, raise interesting questions. Which is best for the health of the organization and the ways in which intellectual capital are... View Details

Keywords: by James Heskett

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

environmental value of their efforts can see a big payoff. Consumers have demonstrated willingness to reward such companies by paying 5 to 8 percent more for their products. "For the kind View Details

Keywords: by Dina Gerdeman

24 Oct 2005
Research & Ideas

IPR: Protecting Your Technology Transfers

accelerate the transfer of technology between countries. Given my long-standing interest in the activities of multinational firms, I wanted to see if there was any empirical... View Details

Keywords: by Cynthia Churchwell

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

Business School. "That could be both potentially positive and negative. There is a lot of critically acclaimed artwork that could be systematically overlooked by crowds. On the other hand, you could imagine that experts aren't always good... View Details

Keywords: Re: Ramana Nanda; Entertainment & Recreation

17 Jun 2002
Research & Ideas

Entrepreneurship in Asia and Foreign Direct Investment

the 1960s and forward through the early 1990s so he is able examine the process of economic development of these four economies and their relationships with FDI. Huang is especially View Details