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Show Results For
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All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
those sites account for a significant percentage of online attention.” Getting a clearer window into how households allocate what little available attention they have could have implications for other markets, Greenstein adds, such as View Details
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky and weird” British View Details
- 22 Oct 2018
- News
Capital Murder
sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm them with information, remind...
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Julia Hanna
- December 2010 (Revised January 2011)
- Supplement
Qualcomm Incorporated 2011 Update
By: David B. Yoffie
Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in...
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Keywords:
Television Entertainment;
Growth and Development Strategy;
Opportunities;
Mobile and Wireless Technology;
Telecommunications Industry
Yoffie, David B. "Qualcomm Incorporated 2011 Update." Harvard Business School Supplement 711-463, December 2010. (Revised January 2011.)
Anthony Soohoo
digital strategy that resulted in the company’s launch of their first over-the-top streaming service, as well as their first distribution partnerships with YouTube and Netflix. During his tenure, CBS.com became the largest television...
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- Profile
Rachel Honeth
television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather than television." After...
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- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
An Emmy Award–winning television writer, Leonard Dick (MBA 1990) started out by taking a sitcom writing class at the UCLA Extension School while working as a senior business planner at Walt Disney Studios. Now an executive producer for...
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- 18 Nov 2014
- First Look
First Look: November 18
Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing...
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Sean Silverthorne
- 09 Aug 2016
- First Look
August 9, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216075-PDF-ENG Harvard Business School Case 614-072 RCA: Color Television and the Department of Justice (A) This case examines the early history of the color View Details
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Sean Silverthorne
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed to View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
senior executives. They encouraged him, for instance, when he made early forays into television advertising in the 1960s and when he suggested that Tylenol, originally available only from physicians and hospitals, be sold as a consumer...
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- 01 Dec 2015
- News
How Do I Get Your Job?
postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw radio and View Details
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James E. Aisner
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting...
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Keywords:
Motivation and Incentives;
Service Delivery;
Performance Productivity;
Television Entertainment;
Compensation and Benefits;
Media and Broadcasting Industry
Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing...
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Eileen K. McCluskey
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's...
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- 04 Sep 2019
- News
A Wide Screen Approach
a tipping point, where we said, ‘Nobody else has really done that,’ and he said, ‘Well, why don’t we?’” Five years later, the decision has transformed the WWE. In 2008, some 20 percent of the company’s revenue came from media; in 2019, it’s 70 percent. “We were very...
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- 22 Feb 2016
- News
Cooking Up America’s Food Culture
think, ‘Maybe there could be a whole television channel devoted to food.’ It was a big question mark,” Duda says now with a laugh. “I’ve worked on a small part of a big canvas of cultural change,” Duda says of his consulting career in the...
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April White
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
Television (both owned by Rupert Murdoch's News Corp.), paid in excess of $22 million to acquire the film's global distribution rights. Students are asked to make some of the same cost-to-benefit analyses considered by Singh and his team:...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
spillovers from local media is needed. To date, such evidence is scant. In this paper, we exploit the rapid growth of Hispanic communities in the United States to test whether the presence of local television news affects local civic...
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Keywords:
Martha Lagace