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Show Results For
- All HBS Web
(951)
- News (209)
- Research (592)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage... View Details
Keywords: Sean Silverthorne
- 23 Oct 2012
- First Look
First Look: October 23
(forthcoming) Abstract Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that View Details
Keywords: Sean Silverthorne
- 28 Oct 2013
- Research & Ideas
Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World
prepare a force for the first engagement with the enemy and little more. It is no coincidence that some entrepreneurs today echo Clausewitz's observation and say the purpose of a business plan is to prepare a new organization for its... View Details
Keywords: by Joseph L. Badaracco
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
- 01 Dec 2015
- News
Complements to the Case Method
multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather than tell, students how to strategize. Working in teams, students gain practical... View Details
- Web
Annual Report 2017 - Annual Report 2017
The Year in Review The Year in Review Enhancing the innovation ecosystem. Extending the impact and reach of the School through a powerful digital learning platform. Training future leaders of technology ventures. Engaging alumni around... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
Loewenstein shed some light on the discrepancy. In each experiment, the researchers asked participants to answer a list of questions to indicate whether they had engaged in various sensitive activities—looking at pornographic material,... View Details
Keywords: by Carmen Nobel
- Web
Winners & Success Stories | New Venture Competition
Aubry, MBA 2001 Kimberly Lei, MBA 2001 Bluesolid (now Appear Networks) has created a software company focusing on WLAN and Bluetooth networks (the so-called WLAN hotspots). The company has gained 15 large corporate customers during its... View Details
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
marketing strategy that will attract and engage talent that is right for your firm. Segment your target audience.Get to know your target candidates. Who are they and what do they look for in an organization? Is culture a priority for them... View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training by conducting a field experiment in a professional services firm. We find that the main... View Details
Keywords: Dina Gerdeman
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details
Keywords: by Martha Lagace
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
on customized software, bundled software, and (to a lesser extent) support services are significantly more likely to engage in some open source than pure software developers. Synergies are likely to make it... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
dimension with particular relevance in outsourcing-is the end customer for whom it is produced. The performance benefits of such customer experience remain largely unexamined. We explore this dimension of... View Details
Keywords: Sean Silverthorne
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
far better investor. A Short Lecture On Entrepreneurial Evaluation, Harvard Style Bear with us while we explain the framework developed by William Sahlman and Howard Stevenson at Harvard Business School. This is one of the areas in the book where you need to be... View Details
Keywords: by David Amis & Howard Stevenson
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
- Web
Impact Stories - Business & Environment
both great financial and environmental returns." Angela Amos MBA 2014 | Shaping the Big Picture “I believe stakeholder engagement is necessary to address climate change. At work, I evaluate diverse perspectives to craft legally sound,... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle displays) at the fiscal... View Details
Keywords: Martha Lagace
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
MIS faculty, as well as faculty from other units whose research is related to MIS, are currently engaged in research to track the evolution of information technology and to determine how IT infrastructure can create value in the... View Details
Keywords: Elaine Gottlieb
- 10 Jul 2024
- News
Next Level
industry. “We’re hyper-focused on covering transformative technologies,” Joseph says. “The gaming industry is redefining how we engage with content and how we connect with people from across the world, and AI is transforming how every... View Details
Keywords: Catherine O’Neill Grace