Filter Results:
(1,003)
Show Results For
- All HBS Web
(1,003)
- People (3)
- News (106)
- Research (833)
- Events (1)
- Multimedia (8)
- Faculty Publications (676)
Show Results For
- All HBS Web
(1,003)
- People (3)
- News (106)
- Research (833)
- Events (1)
- Multimedia (8)
- Faculty Publications (676)
- June 2000
- Case
Risk Management and Leasing at Nissan Motor Corporation, USA
Market pressures, accounting, and managerial incentives can result in managerial choices that have a long-term detrimental effect on the firm. View Details
Sarkar, Ratna G., and Roger Orosman Nieves. "Risk Management and Leasing at Nissan Motor Corporation, USA." Harvard Business School Case 100-104, June 2000.
- May 2000
- Supplement
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
- July 1999
- Case
Restructuring General Motors North America (A): Pay-for-Performance
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture. View Details
Keywords: Restructuring; Compensation and Benefits; Marketing; Organizational Change and Adaptation; Problems and Challenges; Sales; Auto Industry; North America
Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
- December 1994 (Revised February 2000)
- Case
Final Offer: Part II
By: Michael A. Wheeler and Jan Martinez
Supplements Background Note: GM-UAW Negotiations--1984. View Details
Wheeler, Michael A., and Jan Martinez. "Final Offer: Part II." Harvard Business School Case 895-016, December 1994. (Revised February 2000.)
- March 1998
- Teaching Note
Electric Vehicles: Pipe Dream or Product of the Future? TN
By: Clayton M. Christensen
Teaching Note for (1-698-065). (A reprint not in this system). View Details
- July 1992
- Teaching Note
Dayton Electric Corporation TN
Teaching Note for (9-692-071). View Details
Keywords: Auto Industry
- July 1992
- Teaching Note
General Motors: Packard Electric Division TN
Teaching Note for (9-691-030). View Details
Keywords: Auto Industry
- May 1978
- Teaching Note
Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note
Keywords: Auto Industry
- January 1977
- Teaching Note
Fabritek Corp., Teaching Note
Teaching Note for (9-669-004). View Details
- March 1975 (Revised February 1993)
- Case
Corning Glass Works: Erwin Automotive Plant
Keywords: Auto Industry
Wheelwright, Steven C. "Corning Glass Works: Erwin Automotive Plant." Harvard Business School Case 675-152, March 1975. (Revised February 1993.)
- February 1984
- Supplement
Anderson Motors, Inc. (D) and Analysis of Anderson Motors, Inc. (C)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (D) and Analysis of Anderson Motors, Inc. (C)." Harvard Business School Supplement 184-127, February 1984.
- February 1984
- Supplement
Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)." Harvard Business School Supplement 184-125, February 1984.
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors
Designed as a class hand-out after discussion of the (A), (B), and (C) cases. View Details
Keywords: Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors." Harvard Business School Supplement 578-173, May 1978. (Revised October 1994.)
- April 1987 (Revised February 1988)
- Case
New General Motors
Keywords: Auto Industry
Badaracco, Joseph L., Jr. "New General Motors." Harvard Business School Case 387-171, April 1987. (Revised February 1988.)
- May 1985 (Revised September 1993)
- Case
Volkswagen Group
Keywords: Auto Industry
Salter, Malcolm S. "Volkswagen Group." Harvard Business School Case 385-333, May 1985. (Revised September 1993.)
- April 2024
- Teaching Note
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details