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Show Results For
-
All HBS Web
(2,908)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- September 1995 (Revised December 1997)
- Case
Philip Morris: Marlboro Friday (A)
By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major...
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Keywords:
Competition;
Price;
Marketing Strategy;
Market Participation;
Brands and Branding;
Consumer Products Industry;
United States
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
- November 1983 (Revised May 1984)
- Case
Duke Power Co.: Affirmative Action (A)
Presents the dilemmas faced by the executive vice president of construction who is committed to pursuing affirmative action goals but is required by the financial condition of the company to lay off one-third of its construction workforce, which contains many recently...
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Goodpaster, Kenneth E. "Duke Power Co.: Affirmative Action (A)." Harvard Business School Case 384-112, November 1983. (Revised May 1984.)
- December 2009 (Revised October 2015)
- Case
Diamond Foods
By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built...
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Keywords:
Agribusiness;
Business Model;
Customer Focus and Relationships;
Leadership;
Marketing Strategy;
Consumer Behavior;
Organizational Change and Adaptation;
Cooperative Ownership;
Agriculture and Agribusiness Industry;
Retail Industry;
United States
Bell, David E., and Mary Louise Shelman. "Diamond Foods." Harvard Business School Case 510-013, December 2009. (Revised October 2015.)
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
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Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an...
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Keywords:
Price;
Information;
Marketing Channels;
Distribution Channels;
Product Development;
Consumer Products Industry
Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
promoting understanding of the queer experience, we will increase acceptance and advance our equality as business leaders. Meet the PRIDE Executive Leadership Team Co-President, Daniel Hall (he/him/his) Dan is a former U.S. Army...
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- October 2015
- Case
A Challenger's Strategy: Pinar Abay at ING Bank Turkey
By: Paul Healy, Gautam Mukunda and Esel Çekin
In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience....
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Keywords:
Challenger's Strategy;
Culture;
Innovation;
Performance Management;
Talent Acquisition;
Differentiation;
Growth;
Emerging Country;
Banking;
Digital Banking;
Alternative Channels;
Leadership;
Change Management;
Talent and Talent Management;
Organizational Culture;
Emerging Markets;
Transformation;
Banks and Banking;
Innovation and Invention;
Growth and Development Strategy;
Banking Industry;
Turkey
Healy, Paul, Gautam Mukunda, and Esel Çekin. "A Challenger's Strategy: Pinar Abay at ING Bank Turkey." Harvard Business School Case 116-023, October 2015.
- February 2022
- Article
How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance
By: Tsedal Neeley and Sebastian Reiche
We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing...
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Keywords:
Leadership;
Leadership Style;
Global Range;
Relationships;
Rank and Position;
Power and Influence;
Cross-Cultural and Cross-Border Issues
Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- June 2012
- Article
Leadership Is a Conversation
By: Boris Groysberg and Michael Slind
Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than...
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Keywords:
Employees;
Management Style;
Interpersonal Communication;
Leadership;
Cooperation;
Partners and Partnerships
Groysberg, Boris, and Michael Slind. "Leadership Is a Conversation." Harvard Business Review 90, no. 6 (June 2012).
- 2011
- Working Paper
Collaborating across Cultures: Cultural Metacognition & Affect-Based Trust in Creative Collaboration
By: Roy Y.J. Chua, Michael W. Morris and Shira Mor
We propose that managers' awareness of their own and others' cultural assumptions (cultural metacognition) enables them to develop affect-based trust with associates from different cultures, promoting creative collaboration. Study 1, a multi-rater assessment of...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Knowledge Sharing;
Managerial Roles;
Creativity;
Prejudice and Bias;
Social and Collaborative Networks;
Trust;
Cooperation
Chua, Roy Y.J., Michael W. Morris, and Shira Mor. "Collaborating across Cultures: Cultural Metacognition & Affect-Based Trust in Creative Collaboration." Harvard Business School Working Paper, No. 11-127, June 2011.
- 15 Apr 2021
- News
Companies moving to hybrid workplaces will face new challenges
- 24 Aug 2017
- Video
Building Businesses around Breakthrough Science
- 07 Jul 2014
- News
Buzzfeed Is Officially A Case Study In Media Industry Disruption
- 25 Feb 2020
- News
What’s Really Holding Women Back?
- 30 Oct 2019
- Video
María Emilia Correa
María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the impact of attending the Earth Summit in Rio de Janeiro in 1992 on her...
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- 12 Feb 2008
- News
Ethics Must Be Global, Not Local
- 24 Jul 2015
- News
Why CEO Activism Could Change the World of Public Companies
- August 2012
- Article
From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding
By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser
Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely...
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Wheatley, Thalia, Olivia Kang, Carolyn Parkinson, and Christine E. Looser. "From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding." Social and Personality Psychology Compass 6, no. 8 (August 2012): 589–606.