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- All HBS Web (942)
- Faculty Publications (176)
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don...
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- 16 Sep 2022
- Blog Post
Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design
own R&D,” Shelly said. “It’s a way to create good designs and it feeds into our algorithm.” A case in point: Harvard i-Lab Brand Experience & Creative Director Adrian Gill approached Shelly to create some new View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the View Details
- 06 Jun 2024
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and...
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- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent View Details
- 20 Dec 2016
- First Look
December 20, 2016
forthcoming Research in Organizational Behavior The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning By: Amabile, Teresa M., and Michael G. Pratt Abstract—Leveraging insights gained...
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Carmen Nobel
- Profile
Jessica Kramer
impossible not to get the creative bug. There, money is less a goal and more a byproduct of creativity.” Learning from 900 “incredible” people Like many MBA candidates, Jessica seeks an MBA to “get a wider skill set”; in her case, one...
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- 01 Mar 2006
- News
Fast Lane to Country Lane
furniture, it worked out perfectly,” says Lackley. “Mark’s the idea guy, and I’m the businessperson.” Lackley left Open Market before her wedding and began to help Mark with selling commissioned pieces of furniture. She briefly returned to the start-up world, leading...
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- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
his MBA, Sagansky spent a year as an analyst at CBS in New York before heading to the West Coast, where he worked at NBC and then with an independent production company. In 1982, he found himself back at NBC's Burbank facility, in charge...
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- 15 Apr 2014
- First Look
First Look: April 15
Publications August 2013 American Economic Review Private Equity, Jobs, and Productivity By: Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda Abstract—Private equity critics claim that...
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Sean Silverthorne
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
producing pre-tax wages of nearly $25 million. Chicago food entrepreneurs face obstacles that limit their ability to start and grow businesses. Specifically, they lack access to affordable, food grade production space, high quality...
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Nonprofit / Government
- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
appreciated most: “It’s a technical process that is also very creative.” Over time, her part time hobby became a genuine career ambition. “I wanted to do something that smashed technique and creativity together.” Research leads to rewards...
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Consumer Products / Retail
- 01 Mar 2013
- News
Alumni News | Bookshelf
products were that easy. It's not, as is made abundantly clear by authors Scott Anthony (MBA 2001) and David Duncan, a Harvard PhD, both of management consultancy Innosight. Their point: Success over time requires continual innovation,...
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- 05 Aug 2002
- Research & Ideas
Understanding the Process of Innovation
pull this off? Focus instead on Big Idea Group's "process of innovation and value creation," says Christensen. Lack of creativity is rarely the reason for lackluster products and services coming...
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by Loren Gray
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
that might best engage those personas. For example, Jessica may be interested in learning about a product manager’s day-to-day role within the organization and new products being developed at the firm, while...
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- Profile
Kaki Ettinger
how I could make the greatest contribution. I came to HBS to discover and understand the different paths in this sector for someone with an analytical mind, a deep interest in technology, and a passion for storytelling and the creative...
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- 30 Oct 2007
- First Look
First Look: October 30, 2007
pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potential benefits. Purchase...
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Sean Silverthorne
- Portrait Project
Shirley Cardona
chores together. Going to the laundromat was my favorite. You should have seen the pride my mother exuded while doing the laundry! She set the gold standard. While pouring Downy into the washer, she reminded me that high-quality products...
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- 01 Mar 2022
- News
2022 Alumni Achievement Awards Announced
Harvard Business School has announced the recipients of the 2022 Alumni Achievement Award: Patricia C. “Tosh” Barron (MBA 1972) Former President, Engineering Systems; Former President, Office Products Division, Xerox Corporation Salman A....
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- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
versions of products originally designed for wealthier markets. This approach rarely succeeds. But some companies have committed themselves to understanding the needs of less-affluent customers and using this knowledge to devise View Details