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Show Results For
-
All HBS Web
(14,941)
- People (57)
- News (3,243)
- Research (8,904)
- Events (72)
- Multimedia (112)
- Faculty Publications (6,302)
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that...
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- 01 Dec 2017
- News
Research Brief: Developing High-Tech Talent
How should employers and workers adapt to the new demands in today’s technologically driven workforce? Two recent reports by HBS professor Joseph Fuller examine innovative paths to training and building talent pipelines. The first report...
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Keywords:
Dan Morrell
- August 2008
- Article
From Clusters to Cluster-Based Economic Development
By: Christian H.M. Ketels and Olga Memedovic
Over the last decades, changes in the global economy and the emergence of Global Value Chains (GVCs) have raised the interest in understanding the specific conditions and cross-company interactions within and across locations. For companies, the need to choose the...
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Keywords:
Development Economics;
Economy;
Value;
Business Strategy;
Competition;
Performance Productivity;
Cost;
Natural Environment;
Policy;
Business and Stakeholder Relations;
Framework;
Industry Clusters
Ketels, Christian H.M., and Olga Memedovic. "From Clusters to Cluster-Based Economic Development." Special Issue on Global Value Chains and Innovation Networks: Prospects for Industrial Upgrading in Developing Countries. Part 1. International Journal of Technological Learning, Innovation, and Development 1, no. 3 (August 2008).
- June 2010 (Revised July 2011)
- Teaching Note
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
By: John A. Quelch and Patricia Girardi
Teaching Note for 4217.
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- 22 Aug 2018
- News
Developing a Strategy for the Digital World
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of...
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by John Quelch
- June 1994
- Background Note
Scope and Challenge of Business-to-Business Marketing
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on...
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Keywords:
Marketing;
Customers;
Demand and Consumers;
Organizational Structure;
Order Taking and Fulfillment;
Technology
Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
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- November 2020 (Revised May 2023)
- Case
Holaluz: Taking on the Spanish Energy Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy...
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Keywords:
Electricity;
Solar Power;
Subscription Business;
Renewable Energy;
Entrepreneurship;
Service Delivery;
Business Model;
Product Launch;
Marketing;
Energy Industry;
Spain
Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020. (Revised May 2023.)
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward.
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Keywords:
Product Positioning;
Consumer Behavior;
Product Development;
Consumer Products Industry;
Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
The Comingled Code: Open Source and Economic Development
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic economic... View Details
- 24 Apr 2014
- News
Training managers in the developing world
Through the Southern African Development Community Business School Network he established with the University of Botswana and the University of Pretoria, Richard America (MBA 1965) is on a mission to help train first-rate managers in the...
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- Fall 2017
- Article
The Alternative Business History: Business in Emerging Markets
By: Gareth Austin, Carlos Davila and Geoffrey Jones
This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies...
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Keywords:
Globalization;
History;
Philanthropy and Charitable Giving;
Developing Countries and Economies;
Business History;
Asia;
Latin America;
Africa
Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
- 12 PM – 1 PM EDT, 07 Oct 2015
- Webinars: Career
Stand Out: How to Develop your Breakthrough Idea
Too many people believe that if they keep their heads down and work hard, they'll succeed. But that's simply not true anymore. In an increasingly competitive marketplace, ideas matterand it's become essential for both companies and individuals to innovate. In this...
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- May 15 2018
- Testimonial
Winning in a Competitive Market
- 19 Jan 2011
- Research & Ideas
Activist Board Members Increase Firm’s Market Value
conduct an impromptu experiment. They hypothesized that the market reaction to the SEC announcement could help determine whether increasing shareholder power would be considered good or bad in the eyes of the stock market. They detail...
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by Carmen Nobel
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable...
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Jennifer Gillespie
- November 1998 (Revised December 1998)
- Case
Amul and India's National Dairy Development Board
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
Amul Dairy has been a successful change maker in India's dairy system. How does it move from this success to the new challenges facing the Indian food system--is it an appropriate model?
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Keywords:
Business Model;
Leading Change;
Success;
Cooperative Ownership;
Problems and Challenges;
Food and Beverage Industry;
India
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Amul and India's National Dairy Development Board." Harvard Business School Case 599-060, November 1998. (Revised December 1998.)
- January 2015 (Revised July 2015)
- Case
Jimmy Choo
By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly...
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Keywords:
Luxury Brand;
Fashion;
Designer Brand;
Shoe;
Fashion Accessories;
Retail;
Entrepreneurship;
Branding;
Brand Positioning;
New Market Development;
Entry Into China;
Luxury Chinese Market;
Global Brands;
Growth Strategy;
Jimmy Choo;
Christian Louboutin;
China;
Globalized Firms and Management;
Marketing Strategy;
Market Entry and Exit;
Luxury;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Fashion Industry;
Apparel and Accessories Industry;
China;
Great Britain
Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)