Publications

January 1993
Article

Models for Measuring and Accounting for Cost of Conformance Quality

By: P. Nandakumar, S. Datar and R. Akella

Keywords: Measurement and Metrics; Cost; Accounting; Quality

December 1992 (Revised November 1994)
Case

Becton Dickinson Division: Marketing Organization

By: Frank V. Cespedes

The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case... View Details

Keywords: Business Conglomerates; Health Care and Treatment; Human Resources; Recruitment; Selection and Staffing; Managerial Roles; Product Marketing; Measurement and Metrics; Organizational Structure; Strategy; Consumer Products Industry; Health Industry

September 1992
Article

Activity-based Systems: Measuring the Costs of Resource Usage

By: Robert S. Kaplan and Robin Cooper

Keywords: Measurement and Metrics; System; Cost

January 1992
Teaching Note

Pioneer Petroleum Corporation TN

By: Thomas R. Piper

Teaching Note for (9-292-011). View Details

Keywords: Cost of Capital; Production; Transportation; Equity; Measurement and Metrics; Energy Industry

January–February 1992
Article

The Balanced Scorecard: Measures that Drive Performance

By: Robert S. Kaplan and David Norton

Keywords: Balanced Scorecard; Measurement and Metrics; Performance

September 1991 (Revised November 1997)
Case

Gillette's Launch of Sensor

By: Pankaj Ghemawat and Benjamin C. Esty

The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details

Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry

July 1991 (Revised May 1993)
Case

Fairfield Inn (B)

By: James L. Heskett

The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement,... View Details

Keywords: Entertainment; Measurement and Metrics; Performance Consistency; Quality; Strategy; Accommodations Industry

spring 1991
Article

New Systems for Measurement and Control

Keywords: System; Measurement and Metrics

February 1991 (Revised April 1991)
Case

Zenith and High-Definition Television--1990

By: Benjamin Gomes-Casseres, David B. Yoffie and Heather A. Hazard

Describes Zenith's strategy in HDTV and high resolution monitors. Includes overview of HDTV industry with profiles of major competitors worldwide and policies of U.S., Japanese, and European governments. Focuses on competition over standards setting, industrial policy,... View Details

Keywords: Corporate Governance; Standards; Production; Corporate Strategy; Customization and Personalization; Electronics Industry; Technology Industry

January 1991
Article

A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects

By: R. Banker, S. Datar and C. Kemerer

Keywords: Measurement and Metrics; Applications and Software; Projects

fall 1990
Article

Measures for Manufacturing Excellence: A Summary

Keywords: Measurement and Metrics; Production; Information

1990
Chapter

Measurement, Coordination and Learning in a Multi-plant Network

By: W. B. Chew, K. B. Clark and T. Bresnahan

Keywords: Factories, Labs, and Plants; Organizational Structure; Networks; Business Model; Measurement and Metrics; Cooperation

spring 1990
Article

Testing the Optimality of a Performance Evaluation Measure for a Gainsharing Contract

By: S. Datar, R. Banker and M. Mazur

Keywords: Performance; Measurement and Metrics; Contracts

March 1990 (Revised June 1993)
Case

Analog Devices, Inc.: The Half-Life System

The company has committed to major improvements in quality, cost, and on-time delivery performance. Despite strong senior management support, however, the actual rate of improvement was disappointing until a new measurement philosophy was introduced. The new approach... View Details

Keywords: Quality; Performance Improvement; Earnings Management; Financial Reporting; Organizational Change and Adaptation; Performance Productivity; Business or Company Management; Cost Management; Measurement and Metrics; Management Teams; Semiconductor Industry

Article

Productivity Measurement and Management Accounting

By: R. Banker, S. Datar and Robert S. Kaplan

Keywords: Measurement and Metrics; Management; Accounting

May 1989 (Revised February 1991)
Supplement

Motorola and Japan (B)

By: David B. Yoffie and John J. Coleman

Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details

Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan

April 1989 (Revised January 1990)
Case

Texas Instruments: Cost of Quality (B)

A division questions whether to retain, modify, or abandon its cost of quality system now that more direct measures of quality have been adopted. Discusses the role of quality cost measurement in a mature quality management system. View Details

Keywords: Measurement and Metrics; Quality

December 1988
Article

Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis

By: Dennis Yao

This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details

Keywords: Transportation; Pollutants; Standards; Governance Controls; Technological Innovation; Research and Development; Mathematical Methods

September–October 1988
Article

Measure Costs Right: Make the Right Decisions

By: Robin Cooper and Robert S. Kaplan

Keywords: Measurement and Metrics; Cost; Decision Making