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Show Results For
- All HBS Web
(21,630)
- People (39)
- News (4,731)
- Research (13,473)
- Events (125)
- Multimedia (355)
- Faculty Publications (11,118)
- July 1999 (Revised March 2003)
- Background Note
Marketing Strategy--An Overview
By: E. Raymond Corey
An elementary treatment of all aspects of marketing strategy. Intended as a supplement to case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note. View Details
Keywords: Marketing Strategy
Corey, E. Raymond. "Marketing Strategy--An Overview." Harvard Business School Background Note 500-005, July 1999. (Revised March 2003.)
- 15 Feb 2012
- News
Social Innovation Challenge
- 14 Oct 2010
- News
Harvard Launches Innovation Incubator
- December 2022
- Article
Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics
By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood
by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely
focused on established firms in mature... View Details
Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy
Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Administrative Science Quarterly 67, no. 4 (December 2022): 915–967.
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details
Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- 2015
- Chapter
A Corporate View of Business Model Innovations
By: Ramon Casadesus-Masanell, Joan E. Ricart and Jorge Tarzijan
Casadesus-Masanell, Ramon, Joan E. Ricart, and Jorge Tarzijan. "A Corporate View of Business Model Innovations." Chap. 4 in Business Model Innovation: The Organizational Dimension, edited by Nicolai J. Foss and Tina Saebi, 64–84. Oxford University Press, 2015.
- August 2012 (Revised August 2024)
- Module Note
Evaluating the Viability of Innovative Technology-Commercializing Ventures
Herzlinger, Regina E. "Evaluating the Viability of Innovative Technology-Commercializing Ventures." Harvard Business School Module Note 313-070, August 2012. (Revised August 2024.)
- 05 Nov 2024
- Video
Leading and Building a Culture of Innovation
- September 2014 (Revised January 2017)
- Teaching Note
Access Health CT: Marketing Affordable Care (A) & (B)
By: John A. Quelch
Keywords: Affordable Care Act (ACA); Marketing Communications; Market Segmentation; Marketing Management; Startup Management; Analysis; Innovation and Invention; Marketing; Measurement and Metrics; Outcome or Result; Performance; Strategy; Health Industry; Insurance Industry; North and Central America
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do... View Details
- 29 Jun 2020
- Working Paper Summaries
Measuring the Perceived Liquidity of the Corporate Bond Market
- 31 Oct 2009
- News
Everybody in the Pool of Green Innovation
- 15 Jan 2019
- Working Paper Summaries
The Creation and Evolution of Entrepreneurial Public Markets
- December 2022
- Article
I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure
By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits.
Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm
may rush an innovation to market in an attempt... View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
- January 2009 (Revised May 2009)
- Case
Innovation at Mahindra & Mahindra (A)
By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
- 1993
- Article
Innovation and the Structure of High-Technology Industries
By: Josh Lerner
Lerner, Josh. "Innovation and the Structure of High-Technology Industries." Research on Technological Innovation, Management and Policy 5 (1993): 89–107.
- 19 Apr 2021
- Podcast
72. Making Your Own Luck in Emerging Economies: Innovative Strategies for Creating New Markets
In this episode, Efosa Ojomo returns to The Disruptive Voice to discuss his latest research at The Christensen Institute’s Global Prosperity group. He and his colleague, Lincoln Wilcox, recently published a report highlighting six innovative strategies for creating new... View Details
- 2009
- Working Paper
Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation
By: Carliss Y. Baldwin and Eric von Hippel
In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single user individuals or firms, and open collaborative innovation projects. We analyze the design costs and... View Details
Keywords: Cost; Policy; Collaborative Innovation and Invention; Independent Innovation and Invention; Intellectual Property; Rights; Welfare
Baldwin, Carliss Y., and Eric von Hippel. "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." Harvard Business School Working Paper, No. 10-038, November 2009.
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
publish a book on the subject of jobs-to-be-done marketing, explains that there's an important difference between determining a product's function and its job. "Looking at the market from the function View Details