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Show Results For
-
All HBS Web
(12,354)
- People (20)
- News (1,649)
- Research (9,110)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,519)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern View Details
- Article
The Effects of Product Line Breadth: Evidence from the Automotive Industry
By: Antonio Moreno and Christian Terwiesch
Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a...
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Keywords:
Variety;
Pricing;
Automotive Industry;
Marketing/operations Interface;
Platforms;
Empirical Operations Management;
Product Marketing;
Production;
Management;
Auto Industry
Moreno, Antonio, and Christian Terwiesch. "The Effects of Product Line Breadth: Evidence from the Automotive Industry." Marketing Science 36, no. 2 (March–April 2017): 254–271.
- December 2003 (Revised October 2006)
- Case
Globalizing the Cost of Capital and Capital Budgeting at AES
By: Mihir A. Desai and Douglas Kurt Schillinger
With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the...
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Keywords:
International Finance;
Risk Management;
Globalized Firms and Management;
Cost of Capital;
Valuation;
Emerging Markets;
Foreign Direct Investment;
Capital Budgeting;
Energy Industry;
South America
Desai, Mihir A., and Douglas Kurt Schillinger. "Globalizing the Cost of Capital and Capital Budgeting at AES." Harvard Business School Case 204-109, December 2003. (Revised October 2006.)
- September 1995 (Revised October 1995)
- Case
Transcape Systems: Creating a Market
Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the...
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Keywords:
Market Entry and Exit;
Applications and Software;
Entrepreneurship;
Business Startups;
Product Marketing;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry
Kosnik, Thomas J., and Dave Frampton. "Transcape Systems: Creating a Market." Harvard Business School Case 596-047, September 1995. (Revised October 1995.)
- November 1998 (Revised June 2001)
- Case
Global Beer
Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese...
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Keywords:
Trade;
Problems and Challenges;
Business Startups;
Globalized Markets and Industries;
Food and Beverage Industry;
Japan;
United States
Arnold, David J., and Ardon B. Hirschfeld. "Global Beer." Harvard Business School Case 599-063, November 1998. (Revised June 2001.)
- March 1995 (Revised October 1995)
- Case
U.S. Airline Industry in 1995, The
Describes the economic logic leading to the deregulation of the U.S. airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated...
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McGahan, Anita M., and Julia Kou. "U.S. Airline Industry in 1995, The." Harvard Business School Case 795-113, March 1995. (Revised October 1995.)
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization View Details
Keywords:
curriculum
- 01 Sep 2003
- News
Globalization Revisited
however, they noted that marketing and the nature of globalization have changed in the last two decades, to a point Levitt could hardly have imagined. Thus, some of his ideas...
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- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
around long before they had a name, showing up in the development of colonial-era industries and earlier. In her working paper A Historical Approach to Clustering in Emerging Economies, Giacomin takes...
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- September 1975 (Revised June 1983)
- Background Note
Note on the Structural Analysis of Industries
Provides a framework for the analysis of industry structure. Identifies the major structural features that influence the profit potential in industries and some illustrative implications of these for strategy formulation. Can be used as a reference note for business...
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Porter, Michael E. "Note on the Structural Analysis of Industries." Harvard Business School Background Note 376-054, September 1975. (Revised June 1983.)
- 16 Dec 2014
- News
The Power of Market Creation
- 2018
- Working Paper
Sustainability and Green Business in Latin America During Globalization Waves
By: Geoffrey Jones
This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,...
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Keywords:
Globalization;
Natural Environment;
Outcome or Result;
Business History;
Pollutants;
Environmental Sustainability;
Green Technology Industry;
Beauty and Cosmetics Industry;
Tourism Industry;
Latin America
Jones, Geoffrey. "Sustainability and Green Business in Latin America During Globalization Waves." Harvard Business School Working Paper, No. 19-009, August 2018.
- June 2005
- Background Note
Overview of the Japanese Apparel Market
By: Rajiv Lal and Arar Han
Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers...
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Keywords:
Trends;
Financial Crisis;
Trade;
Emerging Markets;
Sales;
Luxury;
Competition;
Segmentation;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Asia;
China;
Japan;
Korean Peninsula
Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049.
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- 20 Jan 2014
- Research & Ideas
Language Wars Divide Global Companies
US software market, the company's core marketing team, and to tech industry analysts. Power struggles were constant. Neeley says that the Indians, overall, in this study were...
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Keywords:
by Kim Girard
- 2011
- Report
Nordic Globalization Barometer 2011
By: Christian H.M. Ketels
The Nordic Globalization Barometer 2011, the fourth in its series, builds on the methodology established in previous editions: The first part provides a short overview of the macroeconomic climate in the Nordic countries. The second part tracks the changes in economic...
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Keywords:
Economic Growth;
Financial Crisis;
Macroeconomics;
Trade;
Globalized Economies and Regions;
Policy;
Competitive Strategy;
Scandinavia
Ketels, Christian H.M. "Nordic Globalization Barometer 2011." Report Series, Nordic Council of Ministers, Copenhagen, 2011.
- Research Summary
The Global Agglomeration of Multinational Firms
By: Laura Alfaro
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of...
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- June 1983
- Background Note
Note on the Paper Machinery Industry
Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making....
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Keywords:
Engineering;
Price;
Global Strategy;
Growth and Development;
Industry Structures;
Organizational Change and Adaptation;
Pollutants;
Competition;
Pulp and Paper Industry
Bartlett, Christopher A. "Note on the Paper Machinery Industry." Harvard Business School Background Note 383-185, June 1983.
- September 2015 (Revised March 2017)
- Technical Note
FIELD Global Immersion: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...
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