Publications
Publications
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(2,168)
- Faculty Publications (593)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
- July 1996 (Revised August 2024)
- Case
Innovative Opportunities to Manage Health Care Delivery
By: Regina E. Herzlinger and D. Scott Lurding
The purpose of this case is:
To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).
To discuss fundamental managerial decisions about their... View Details
To discuss fundamental managerial decisions about their... View Details
- June 1996 (Revised January 1999)
- Case
XcelleNet, Inc. (A)
By: Stephen P. Bradley, Richard L. Nolan and James Leonard
XcelleNet, a $35 million system software company based in Atlanta, was founded in 1986 to address the computing needs of a class of remote and mobile users and data that were rarely connected to a network. Though the clear first mover and leader in the remote... View Details
- November 1995 (Revised November 1999)
- Case
National Power and the Privatization of the British Power Generation Industry
By: Willis M. Emmons III and Ed Simnett
The British government privatized the nation's electric utility sector in 1991 through a complex process involving the restructuring of the industry as well as the creation of a new regulatory oversight body. National Power plc, the largest of the privatized power... View Details
- September 1995 (Revised March 1998)
- Case
Argentina's YPF Sociedad Anonima (B)
By: Michael Y. Yoshino and Carin-Isabel Knoop
YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed... View Details
- September 1995
- Case
Richina Capital Partners Limited
By: William A. Sahlman and Jason Green
Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details
- May 1995 (Revised September 1997)
- Case
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
- March 1995 (Revised July 1996)
- Case
Mattson Foods, Inc. (Revised): The Bardolini Division
The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
- March 1995 (Revised December 1995)
- Case
Dividend Policy at FPL Group, Inc. (A)
By: Benjamin C. Esty and Craig F Schreiber
A Wall Street analyst has just learned that FPL (the holding company for Florida's largest electric utility) may cut its dividend in several days despite a 47-year streak of consecutive dividend increases. In response to the deregulation of the electric utility... View Details
- February 1995
- Case
Promus Companies, The: Harrah's Casinos
By: Stephen P. Bradley and Takia Mahmood
Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details
- November 1994
- Case
VideoGuide, Inc. (A)
By: William A. Sahlman and Jason Green
VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the... View Details
- November 1994 (Revised June 1996)
- Case
Dennis Hightower: Walt Disney's Transnational Manager
By: Ashish Nanda
Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition (1990-1992)
Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a... View Details
- March 1994
- Case
Intel Corp.: Leveraging Capabilities for Strategic Renewal
By: Christopher A. Bartlett and Ashish Nanda
Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details
- January 1994 (Revised May 1996)
- Background Note
Leading for Integrity: Corporate Purpose and Responsibility
By: Lynn S. Paine
Outlines several differing conceptions of corporate purpose and responsibility that emerged in the 1970s and 1980s. View Details
- August 1993
- Background Note
Executing Change: Three Generic Strategies
By: Nitin Nohria and Rakesh Khurana
Describes the strengths and weaknesses of three generic strategies for implementing change--programmatic change, discontinuous change, and emergent change. View Details
- May 1993 (Revised January 1994)
- Case
Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant
By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details
- April 1993 (Revised November 1994)
- Case
Chiron Corp.
Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including... View Details
- April 1993 (Revised May 1994)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)
By: F. Warren McFarlan and Katherine Seger
Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry