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All HBS Web
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- People (4)
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Show Results For
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All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model...
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Nancy O. Perry
- Web
Print View - Course Catalog
course is designed for students who plan to create, unlock, or invest in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with creating,...
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- Profile
Anddria Clack
variety of industries. How has your overall Harvard Business School experience shaped your goals & career path? All of the resources at Harvard Business School are designed to help you make more informed and thoughtful decisions about...
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- 28 Jul 2015
- First Look
First Look: July 28, 2015
handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly acquired a...
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Carmen Nobel
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone...
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- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing significant uncertainty and...
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by Rachel Layne
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for...
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- 18 Apr 2022
- News
Book Smart
United States,” observes Risher. “Worldreader has created these tools. Now we wanted to see if we could deploy them in the United States.” By the end of 2020, Worldreader had signed up two big partners—World Vision and Raising a Reader—to develop their BookSmart app,...
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- Career Coach
Guy Kamguia
Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio...
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- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can apply View Details
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Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those...
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Carmen Nobel
- 16 Mar 2010
- First Look
First Look: March 16
PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the...
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Martha Lagace
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on...
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- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
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Sean Silverthorne
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity...
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- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or...
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- 09 Feb 2016
- First Look
February 9, 2016
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=39907 Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation By: Gulati, Ranjay, Ryan Raffaelli, and...
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Sean Silverthorne
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
favorability of our brand within the San Francisco community. Originally my job was to develop a community partnerships strategy, but like a role at any growing startup, it quickly expanded to include a variety of mission-critical...
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