Design thinking - Publications - Faculty & Research

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

set of tasks be carried out by a small cadre of professionals to orchestrate the various strategy management processes for the executive team. The Office of Strategy Management has multiple roles and responsibilities. First, as an architect, the OSM View Details

Keywords: by Martha Lagace

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Administration. “Part of that is affecting what people in other countries perceive your country to be.” What does it take to create Denmark’s reputation for modern design or Bali’s Eat Pray Love-style picture of tropical centeredness?... View Details

Keywords: by Danielle Kost; Tourism

05 Jul 2016
First Look

July 5, 2016

avoid approaches that could undermine one another (e.g., economic incentives crowding out intrinsic incentives). Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51300 Notes on Developing a Strategy and Designing a Company... View Details

Keywords: Sean Silverthorne

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

service’s heavy users, who were looking for a way to organize all their tweets into subjects. Nintendo consulted non-gamers to design its Wii console, to make it easy for everyone to use. When Honda asked owners of its Ridgeline pickup... View Details

Keywords: by Lane Lambert

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

importance of architecture. This theme emerges at multiple levels—in the design of Microsoft's products, its platforms, and its intellectual property. At the product and platform level, the key idea is that in today's networked economy,... View Details

Keywords: by Sean Silverthorne

01 Jun 2024
News

Competing in the Age of AI

others.” LEADING WITH AI: EXPLORING BUSINESS AND TECHNOLOGY FRONTIERS To help business leaders think through the vast technological changes happening around them, HBS and the Digital Data Design Institute at... View Details

Keywords: April White

27 Mar 2017
Blog Post

Should Entrepreneurs Get an MBA?

from SoMa to Sand Hill Road. This weighed on me as I applied to and decided to matriculate at HBS. It is odd when you think about it: what better example could there be of herd-like thinking than suggesting... View Details

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

less well-known dynamic of customer differentiation and its effect on the way businesses are structured and run is examined in a recent Harvard Business School working paper, "Organizational Design and Control across Multiple Markets: The... View Details

Keywords: by Julia Hanna; Retail

30 Aug 2016
First Look

August 30, 2016

amount of each resource available and more on how people both think about and choose to spend those resources. Overall, focusing on time leads to greater happiness than focusing on money. Moreover, people enjoy greater happiness from... View Details

Keywords: Carmen Nobel

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

Aesthetics to Budding Business LeadersPauline Brown, a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, teaches a course called The Business of Aesthetics. Stella McCartney Combines High Fashion with Environmental Values... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

Web

An Engine of Innovation

are on their journey. Nurturing Breakthrough Ideas READ MORE STORIES Nurturing Breakthrough Ideas READ MORE STORIES Explore is for those who don’t have an idea for a venture yet who might want to delve into design View Details

Keywords: Jennifer Gillespie

Web

African American Student Union Spotlight on Joint Degrees - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

28 Mar 2023
Research & Ideas

The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation

as well as manufacturers.” To study the safety of a wide variety of medications, the researchers collected FDA data between 2006 and 2018, focusing on 396 new drugs. Among this pool were therapies that had received the FDA’s Breakthrough Therapy View Details

Keywords: by Kasandra Brabaw; Pharmaceutical

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

restaurants of gaming the system by stacking reviews by friends and family, or simply falling prey to a popularity contest by uninformed palates. "Given the evidence, I don't think many people would dispute Yelp's influence,"... View Details

Keywords: by Michael Blanding; Food & Beverage

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

My point here is not to disparage discipline or, indeed, the marketing professionals of Quaker Oats. Their failure with Snapple wasn't a matter of ineptitude or a bureaucratic tin ear. Nor do I think it was a case of a nimble upstart... View Details

Keywords: by John Deighton; Food & Beverage

22 May 2012
First Look

First Look: May 22

Carliss Baldwin, and John Rusnak Publication:In Design Structure Matrix Methods and Applications, edited by S.D. Eppinger and T.R. Browning. The MIT Press, forthcoming Abstract An abstract is unavailable at this time. Publisher's Link: View Details

Keywords: Sean Silverthorne

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

the innovation process (as Pete Clekurs pointed out). The park is designed to create fast-response product development by linking product designers to manufacturers in a way that minimizes the need to ship... View Details

Keywords: by James Heskett; Manufacturing

15 Jun 2021
News

Zone Defense

design a high-tech armored suit for a person when artificial intelligence could do the job with significantly less risk. “Why wouldn’t they just put in a computer to control the suit?” he wondered. “‘Good mission, but it sounds like a... View Details

Keywords: April White; drone technology; military; security; entrepreneurship; leadership; Air Transportation; Transportation

Web

HBS - Financials | Supplemental Financial Information

offerings: Design Thinking and Innovation, Power and Influence for Positive Impact, and Sustainable Investing. Total HBS Online revenue amounted to 8 percent of the School’s total revenues in fiscal 2022,... View Details

Publications