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  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

"We made the rituals deliberately silly," Norton says. "With rituals like wine-tasting and tasting menus, some of the enjoyment is about pageantry and great service. We wanted to strip those... View Details
Keywords: by Carmen Nobel
  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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  • 05 Nov 2019
  • Blog Post

Environmental Change and Ground-level Impact

What do you do on a day-to-day basis? It varies quite a lot. In general, I’m focused on thinking about how we’ll scale up our production, first to make more prototypes, and eventually to the point where we are a mature company with... View Details
  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

as much attention." Since feeling seen and heard is important, extroverts who seem to focus on themselves may lose credibility with colleagues, the findings suggest. The research has ramifications for... View Details
Keywords: by Pamela Reynolds
  • 28 May 2024
  • In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

industry- or function-specific in focus, while other firms concentrate on small or family businesses, the public sector, and even private equity. By limiting your focus to the major strategic firms, you will... View Details
Keywords: by Rachel Layne
  • 2020
  • Chapter

The Relational Roles of Brands

By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details
Keywords: Customer Relationship Management; Customer Focus and Relationships; Customers; Brands and Branding; Marketing Strategy; Marketing
Related
  • 14 Feb 2005
  • Research & Ideas

Desktop Search and Revenue Streams

about the desktop; it's not about where the content is on your hard drive versus on a public-facing Web site. It's really about the user's relationship to that content." The company also has a product on the market, Horowitz said,... View Details
Keywords: by Julie Jette
  • 2010
  • Working Paper

Reversing the Null: Regulation, Deregulation, and the Power of Ideas

By: David Moss
It has been said that deregulation was an important source of the recent financial crisis. It may be more accurate, however, to say that a deregulatory mindset was an important source of the crisis—a mindset that, to a very significant extent, grew out of profound... View Details
Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government and Politics; Failure; Business and Government Relations; Financial Services Industry; United States
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  • January 1993 (Revised November 1993)
  • Case

FCB and Publicis (A): Forming the Alliance

By: Rosabeth M. Kanter
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany
Related
  • Web

Providers - Institute For Strategy And Competitiveness

are part of, and function as teams rather than free agents. Focus on the full cycle of care. Integrate care with both upstream and downstream entities to ensure good patient... View Details
  • 2024
  • Working Paper

CSR Under the Pressure of Financial Shocks

By: Monica Kabutey, Syrena Shirley and Anywhere Sikochi
This study examines how the COVID-19 pandemic influenced firms' interactions with customers and suppliers. Customer-supplier relationships are essential because the success of interconnected firms affects the sustainability of the entire supply chain. We use the... View Details
Keywords: COVID-19 Pandemic; Supply Chain; Customer Focus and Relationships; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Financial Crisis
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  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

be, an important component of competitive advantage for these firms. Q: How can companies translate this into sales strategies, tasks, and processes understood by their sales teams and the rest of the... View Details
Keywords: by Sean Silverthorne; Retail
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography,... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • Working Paper Summaries

The Impact of Forward-Looking Metrics on Employee Decision Making

Keywords: by Pablo Casas-Arce, F. Asís Martínez-Jerez & V.G. Narayanan; Banking
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

research and teaching activities focus on strategy and governance, is the Ross Graham Walker Professor of Business Administration and Senior... View Details
Keywords: by Martha Lagace
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a... View Details
Keywords: Sean Silverthorne
  • Web

Advancing Global, Public, and Societal Health - Health Care

Impact Advancing Global, Public, and Societal Health Building Affordable Health Care in Paradise Re: Tarun Khanna Health Minute: How Can Companies Bring "Missing Drugs" to Market? More “Developing Nations” stories Faculty View Details
  • March 2005 (Revised April 2007)
  • Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details
Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry
Related
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

Linking Maternal Employment and Adult Children’s Outcomes By: McGinn, Kathleen L., Mayra Ruiz Castro, and Elizabeth Long Lingo Abstract—Analyses relying on two international surveys from over 100,000 men... View Details
Keywords: Sean Silverthorne