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All HBS Web
(995)
- People (3)
- News (106)
- Research (825)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords:
Auto Industry
- October 1990 (Revised January 1991)
- Case
AB Volvo: Organizational Development and Its Impact on Information Systems
By: Robert G. Eccles Jr.
Eccles, Robert G., Jr. "AB Volvo: Organizational Development and Its Impact on Information Systems." Harvard Business School Case 491-034, October 1990. (Revised January 1991.)
- December 1993
- Case
Ford Motor Coompany: Changing the Dealer Culture
Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will...
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Keywords:
Organizational Change and Adaptation;
Salesforce Management;
Customer Satisfaction;
Auto Industry;
United States
Dees, J. Gregory, and Marc Boatwright. "Ford Motor Coompany: Changing the Dealer Culture." Harvard Business School Case 394-073, December 1993.
- April 1992 (Revised July 1993)
- Supplement
Adam Opel AG (A), Supplement
By: Hugo Uyterhoeven
Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the...
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Uyterhoeven, Hugo. "Adam Opel AG (A), Supplement." Harvard Business School Supplement 392-127, April 1992. (Revised July 1993.)
- March 1992 (Revised June 1993)
- Case
Lada do Brasil
By: James E. Austin and Helen Shapiro
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex...
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Keywords:
Business Startups;
Transformation;
Economics;
Corporate Entrepreneurship;
Capital;
Policy;
Competition;
Auto Industry;
Brazil
Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
- November 1989
- Teaching Note
The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-389-017) and (9-390-068).
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- November 1989
- Supplement
The Poletown Dilemma: The Outcome
By: Thomas R. Piper
Summarizes the outcome.
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Piper, Thomas R. "The Poletown Dilemma: The Outcome." Harvard Business School Supplement 390-068, November 1989.
- March 2014
- Teaching Note
Tesla Motors
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on...
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- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
with the “seventh sense” that Ramo talks about understand how networks change and speed up everything they connect. Seventh sensers don’t just see unused autos and drivers with some extra time on their hands. They envision what happens...
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Keywords:
by James Heskett
- February 1983 (Revised May 1984)
- Case
Managing Product Safety: The Ford Pinto
Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response...
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Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980
Keywords:
Strategy;
Crisis Management;
Government and Politics;
Business and Government Relations;
Auto Industry;
United States
Salter, Malcolm S. "Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980." Harvard Business School Case 382-162, May 1982. (Revised February 1983.)
- May 1980 (Revised August 1981)
- Case
Chrysler Corp.: Bailout
By: Joseph L. Bower
Keywords:
Auto Industry
Bower, Joseph L. "Chrysler Corp.: Bailout." Harvard Business School Case 380-205, May 1980. (Revised August 1981.)
- March 1978 (Revised July 1981)
- Background Note
Note on Supplying the Automobile Industry
Porter, Michael E. "Note on Supplying the Automobile Industry." Harvard Business School Background Note 378-219, March 1978. (Revised July 1981.)
- January 1976 (Revised November 1987)
- Case
Contract and Consensus at General Motors--1900-1984
By: George C. Lodge
Lodge, George C. "Contract and Consensus at General Motors--1900-1984." Harvard Business School Case 376-170, January 1976. (Revised November 1987.)
- August 1998
- Case
General Motors Corporation (C), The : 1990-1992
By: Peter Tufano
The third in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part describes the firm's financial responses to the business stresses it faced in the 1992 time period.
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Tufano, Peter, Markus Mullarkey, and William J Wildern. "General Motors Corporation (C), The : 1990-1992." Harvard Business School Case 299-008, August 1998.
- April 1993
- Teaching Note
Koito Manufacturing Ltd. (TN)
By: W. Carl Kester
Teaching Note for (9-291-027).
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- March 1992 (Revised December 1992)
- Case
Harley-Davidson, Inc.--1987
By: W. Carl Kester and Julia Morley
After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue...
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Keywords:
Leveraged Buyouts;
Currency Exchange Rate;
Reports;
Crisis Management;
Going Public;
Research;
Competition;
Auto Industry;
Japan;
New York (city, NY)
Kester, W. Carl, and Julia Morley. "Harley-Davidson, Inc.--1987." Harvard Business School Case 292-082, March 1992. (Revised December 1992.)
- April 1991 (Revised June 2001)
- Case
Jaguar plc--1989
By: Timothy A. Luehrman and Robert W. Lightfoot
Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to...
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Keywords:
Acquisition;
Markets;
Consumer Behavior;
Product;
Partners and Partnerships;
Valuation;
Auto Industry
Luehrman, Timothy A., and Robert W. Lightfoot. "Jaguar plc--1989." Harvard Business School Case 291-034, April 1991. (Revised June 2001.)