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Show Results For
- All HBS Web
(1,981)
- People (3)
- News (597)
- Research (1,041)
- Events (7)
- Multimedia (5)
- Faculty Publications (386)
- November 1992 (Revised April 1995)
- Case
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
- 22 Oct 2014
- HBS Seminar
Koleman Strumpf, University of Kansas School of Business
- Web
Placement - Doctoral
Career Success and HBS Career and Professional Development . Students on the Job Market Every year, the HBS Doctoral Programs produces an impressive list of students who are preparing to enter the job market. Find an outstanding candidate... View Details
- January 2004
- Background Note
Cross-Border Listings and Depositary Receipts
By: Mihir A. Desai, Maria Raga-Frances, Ami Dave, Mark Veblen and Kathleen Luchs
This case describes the varied instruments that have evolved to facilitate investments in foreign corporations, emphasizing American Depositary Receipts (ADRs) and cross-border listings. It describes the different types of ADRs and the regulatory requirements foreign... View Details
Keywords: Financial Markets; Cross-Cultural and Cross-Border Issues; Business History; Research; Motivation and Incentives; United States
Desai, Mihir A., Maria Raga-Frances, Ami Dave, Mark Veblen, and Kathleen Luchs. "Cross-Border Listings and Depositary Receipts." Harvard Business School Background Note 204-022, January 2004.
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details
Keywords: Sean Silverthorne
- Web
Curriculum - Case Method Project
Curriculum Curriculum Cases James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution (1787) This case begins with the American Revolution and concludes at the Constitutional Convention. It describes the many... View Details
- 13 Apr 2021
- Blog Post
2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders
“Good morning!” welcomed Lillian Lincoln Lambert (MBA 1969) in her address to the African American Student Union’s (AASU) 48th Annual H. Naylor Fitzhugh Conference on February 27, 2021. The conference was the central day in Elevate:... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
ablokhin SUMMING UP Is the Amazon Organization Losing Its Ability to Learn? There was little sympathy for Amazon’s loss of online retail market share at the outset of the current global pandemic among respondents to this month’s column.... View Details
- Research Summary
Reverse Innovation
VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details
- 12 PM – 1 PM EDT, 30 Sep 2014
- Webinars: Trending@HBS
Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate
Building a Global Brand: Why you arent buying Venezuelan chocolate
The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details
- 11 Feb 2014
- First Look
First Look: February 11
Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details
Keywords: Sean Silverthorne
- 05 Dec 2023
- Research & Ideas
Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)
Graeber. The outcomes “depend on whether the right people are confident or not.” Graeber cowrote the paper, which was published in American Economic Review in July 2023, with Benjamin Enke, an associate professor in economics at Harvard... View Details
Keywords: by Kara Baskin
- 04 Jun 2013
- First Look
First Look: June 4
Private Equity By: Ewens, Michael, Charles M. Jones, and Matthew Rhodes-Kropf Abstract—This paper explores the private equity and venture capital (VC) markets and extends the standard principal-agent problem between the investors and... View Details
Keywords: Sean Silverthorne
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 2014
- Book
A Social Strategy: How We Profit from Social Media
By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
- Forthcoming
- Article
Half the Firms, Double the Profits: Public Firms' Transformation, 1996–2022
By: Mark J. Roe and Charles C.Y. Wang
The number of public firms in the United States has halved since the beginning of the twenty-first century, causing consternation among corporate and securities law regulators. The dominant explanations, often advanced by Securities and Exchange commissioners when... View Details
Keywords: Corporate Law; Securities Regulation; Sarbanes-Oxley Act; Concentration Levels; Antitrust; Initial Public Offering; Public Ownership; Private Equity; Venture Capital; Mergers and Acquisitions; Monopoly; United States
Roe, Mark J., and Charles C.Y. Wang. "Half the Firms, Double the Profits: Public Firms' Transformation, 1996–2022." Journal of Law, Finance, and Accounting (forthcoming).
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 17 Nov 2003
- Research & Ideas
The Business of Babies
We prefer to think of babies as cuddly bundles of joy, but they are also products at the center of a multibillion-dollar market in adoptions and scientific conception, a market that few people acknowledge... View Details
- Article
Management Practices, Relational Contracts and the Decline of General Motors
By: Susan Helper and Rebecca Henderson
General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the U.S. market fell from 62.6% to 19.8%, and in 2009 the firm went bankrupt. In this paper we argue that the conventional... View Details
Keywords: Organizational Design; Management Practices and Processes; Insolvency and Bankruptcy; Manufacturing Industry; Auto Industry; United States
Helper, Susan, and Rebecca Henderson. "Management Practices, Relational Contracts and the Decline of General Motors." Journal of Economic Perspectives 28, no. 1 (Winter 2014): 49–72.
- October 2007 (Revised April 2009)
- Case
TH!NK: The Norwegian Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway
Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)