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Value-Based Health Care - Institute For Strategy And Competitiveness

health care by defining global standard sets of outcome measures that matter most to patients and driving adoption and reporting of these measures worldwide to create better value for all stakeholders. ICHOM... View Details

Career Coach

Deborah Resnick

development coach. Deborah has extensive experience helping students and alumni build confidence and effectiveness with networking and interviewing (including case interviews). She also works with career switchers, individuals looking... View Details

Keywords: Consulting; Consumer Products; Retail

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2000

By: John R. Wells and Galen Danskin

In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details

Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Fashion Industry; Apparel and Accessories Industry; Retail Industry; Italy

February 2008 (Revised April 2008)
Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation

October 2021 (Revised May 2023)
Case

Project Maji: Pricing Water in Sub-Saharan Africa

By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin

In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important... View Details

Keywords: Water; Pricing; Nonprofit Organizations; Projects; Price; Decision Making; Social Enterprise; Growth and Development Strategy; Equity; Green Technology; Social and Collaborative Networks; Africa; Dubai

January 2011 (Revised October 2012)
Background Note

Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making

By: Noam T. Wasserman and Kyle Anderson

This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for... View Details

Keywords: Decision Making; Cognition and Thinking

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

May 2002
Case

Mellon Investor Services

By: Thomas J. DeLong

James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the... View Details

Keywords: Organizational Change and Adaptation; Change Management; Innovation Leadership; Growth and Development Strategy; Business Strategy; Management Teams; Financial Services Industry; Insurance Industry; United States

24 May 2013
News

Four Lean Advertising Campaigns That Went Viral

10 Sep 2015
Blog Post

Why We Recruit: EF Education First

Why We Recruit is a series of interviews with our recruiting partners covering everything from their experience working with HBS to what they would like students to know. Each... View Details

Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

point of view today, organizations that do not pay sufficient attention to people and the deep sentiments and relationships connecting them are consistently less successful than those that do. “The change which you and your associates are... View Details

2018
The Significance of Race Research in the 21st Century

Harvard Business School AASU50 Research Findings

Web

Peek - MBA

MBA Program, we encourage you to attend other Admissions programming instead of registering to attend Peek again. Peek programming is similar year to year. Details Peek 2024... View Details

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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February 2008
Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

February 2008
Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales