Publications

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a... View Details

Keywords: by Kristen Senz

Web

Sustainable Investing Course | HBS Online

Wrap-Up Featured Exercises Categorize business model characteristics and environmental, social, and governance criteria Reflect on challenges and opportunities of sustainability strategies 5 hrs Module 2... View Details

17 Nov 2016
News

Wrestler, Actor, Producer, Case Study Protagonist? Dwayne ‘The Rock’ Johnson Stars In His Very Own Harvard Case

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

28 Sep 2016
Blog Post

Tackling Inequality: An HBS Independent Project

business decision. At times, being a leader who makes a difference in the world felt like a task for a much older, more experienced, more powerful future-self. In reality, we are tasked with being “difference-making” leaders today, and in... View Details

16 Jun 2016
Blog Post

Digging Into Data: Making A Career Change

interesting and innovative data solutions that impact CPD’s approach to employer relations and marketing initiatives. When I first stepped into my position in March 2015, I got the opportunity to launch Intelligence, Opportunities &... View Details

Keywords: Consulting; Manufacturing; Technology

March 2010 (Revised August 2010)
Case

Creative Capital: Sustaining the Arts

By: G. Felda Hardymon and Ann Leamon

Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details

Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

organizational management practices all over the world. The project was borne of a widely perceived gap in economic research. In business academia, there is an optimistic tendency to assume that managers generally make decisions in the... View Details

Keywords: by Carmen Nobel

01 Dec 2022
News

Future Vision

Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty, staff, and students is something I have done for many years, and... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

09 Feb 2011
Working Paper Summaries

Sustainable Cities: Oxymoron or the Shape of the Future?

Keywords: by Annissa Alusi, Robert G. Eccles, Amy C. Edmondson & Tiona Zuzul

29 Jan 2015
News

'India is a country obsessed with education'

18 Feb 2021
Blog Post

SIPs in 2021

The fourth year of Harvard Business School’s Short Intensive Programs (SIPs) came during a month of national upheaval and under the ever-darkening cloud of the global pandemic. So perhaps it shouldn’t be surprising that one course, held... View Details

January 1998 (Revised February 2006)
Background Note

Creating Competitive Advantage

By: Pankaj Ghemawat and Jan W. Rivkin

A firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to... View Details

Keywords: Competitive Advantage; Competitive Strategy; Management; Business Strategy; Growth and Development Strategy; Innovation Strategy; Management Practices and Processes; Value Creation; Pharmaceutical Industry