Interests Of Consumers - Publications - Faculty & Research

14 Sep 2010
First Look

First Look: September 14, 2010

that employees selected through such channels are more likely to use decision-making authority in the granting and structuring of consumer loans than those who are not. Conditional on using decision-making... View Details

Keywords: Sean Silverthorne

12 Aug 2008
First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively... View Details

Keywords: Sean Silverthorne

November 2011
Case

Comfort Class Transport: Does Customer Service Need an Overhaul?

By: Michael J Roberts and Paul E. Morrison

The general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with... View Details

Keywords: Capacity Utilization; Supply ＆ Demand; Operations Management; Customer Service; Management; Demand and Consumers; Service Operations; Order Taking and Fulfillment; Performance Capacity; Customer Satisfaction; Transportation Industry

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22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

were unbundling, growing, and diversifying, they were also becoming more globalized. When Clients Compete In combination, these developments greatly exacerbated an old problem: the potential for conflicts of View Details

Keywords: by Michael Blanding; Advertising

16 Oct 2006
Research & Ideas

Report from China: The New Entrepreneurs

representing different disciplines. Was that cross-pollination of viewpoints and knowledge helpful? A: Not only did we have a variety of faculty interested in entrepreneurship... View Details

Keywords: by Sean Silverthorne

20 Mar 2007
First Look

First Look: March 20, 2007

the impact of inventory on sales and the interrelationship between gross margin and inventory. We also estimate the effects of exogenous explanatory variables such as store growth, proportion View Details

Keywords: Martha Lagace

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details

Keywords: Re: Sunil Gupta; Retail

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

value they want to provide, and then understand the customer’s purchase journey for obtaining that value. That gives you all of the markers you need to design an omnichannel system that’s going to feed into the goals that View Details

Keywords: by Jen McFarland Flint; Retail

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many View Details

Keywords: by Carmen Nobel; Retail

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

us to believe that we are at an inflection point is demographics. You have this new generation of digital natives who are used to operating online. Their default option for shopping is through a digital interface. These View Details

Keywords: by Sean Silverthorne; Retail

28 Jun 2011
First Look

First Look: June 28

and the Dodd-Frank Financial Reforms Clayton S. Rose and Aldo SesiaHarvard Business School Note 311-094 The note provides background on the Dodd-Frank Wall Street Reform and Consumer Protection Act, brief background on lobbying, and... View Details

Keywords: Sean Silverthorne

12 May 2008
Research & Ideas

Accounting Information as Political Currency

working on next? A: My research interests are at the intersection of accounting, economics, and politics. I am working on several projects on how political forces shape accounting standards. One project,... View Details

Keywords: by Martha Lagace

2022
Article

A Human-Centric Take on Model Monitoring

By: Murtuza Shergadwala, Himabindu Lakkaraju and Krishnaram Kenthapadi

Predictive models are increasingly used to make various consequential decisions in high-stakes domains such as healthcare, finance, and policy. It becomes critical to ensure that these models make accurate predictions, are robust to shifts in the data, do not rely on... View Details

Keywords: AI and Machine Learning; Research and Development; Demand and Consumers

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October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

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02 Dec 2009
What Do You Think?

Should Immigration Policies Be More Welcoming to Low-Skilled Workers?

way: "We currently have 12 million undocumented Mexicans inside the US and we do not know what to do with them ." Other arguments included those of Tony Eckel that "economic benefits of any... View Details

Keywords: by Jim Heskett

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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13 Oct 2010
Research & Ideas

How Government can Discourage Private Sector Reliance on Short-Term Debt

government debt maturity policy to have an impact on private sector financial decisions, we became interested in government debt maturity more generally, and the end result is this paper. Q: Where does the title View Details

Keywords: by Staff; Financial Services

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but very few. Instead, companies should compete "on the basis View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products

12 Aug 2013
Research & Ideas

‘Hybrid’ Organizations a Difficult Bet for Entrepreneurs

charity, rather than a hybrid social venture. Jump Sooner That's good news for those who are considering starting a hybrid social venture, an increasingly popular interest among her students, says Battilana. "Young people are getting more... View Details

Keywords: by Michael Blanding

March 1982 (Revised September 1985)
Case

Sealed Air Corporation

By: Robert J. Dolan

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details

Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

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