Publications

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details

Keywords: by Lane Lambert

06 Sep 2016
Blog Post

What Makes the HBS MBA unique?

skills critical for business. Additionally, you’re introduced to classes and career paths that you might find interesting but that you otherwise wouldn’t take on your own. For me, I came to HBS thinking that I was more View Details

May 2020 (Revised July 2020)
Case

Justice-as-a-Service at RightNow

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details

Keywords: Legacy Business; Teams; Startup; Business Models; Pivot; Entrepreneurship; Law; Venture Capital; Business Startups; Business Model; Organizational Change and Adaptation; Strategy; Legal Services Industry; Germany

Web

1.9 Course Registration - MBA

in multiple sections. Students can customize their schedule based on their interests and goals. The following topics all relate to the Elective Curriculum (EC). Students in Joint Degree programs may have different requirements in their... View Details

01 Aug 2023

Life at HBS Chat with the Entertainment and Media Club

Virtual Life at HBS Chats are a unique opportunity to hear straight from current HBS students regarding their MBA experience. Join a panel of students from the Entertainment and Media Club who will share their backgrounds and how they... View Details

Profile

Jean Luo

to do that.” “Once I started focusing on my next steps after Outdoor Pass, I became open to a lot of different ideas,” says Jean. “I went through a process of determining what I want to do and what I feel... View Details

Keywords: Financial Services; Tech

Web

Winners & Runners-Up | New Venture Competition

by half of all U.S. households. Social Enterprise Track, 2013 Bluelight John Ikeda, HKS Manoah Koletty, HKS Mustafa Khalifeh Social Enterprise Track Winner Innovative consumer finance for the base View Details

June 2005 (Revised April 2008)
Case

Whole Foods Market, Inc.

By: John R. Wells and Travis Haglock

Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? Chainsaw John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring... View Details

Keywords: Management Style; Motivation and Incentives; Food; Management Practices and Processes; Groups and Teams; Success; Leadership Style; Management Teams; Business Growth and Maturation; Emerging Markets; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

December 2016
Article

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Ethics; Marketing Reference Programs

Find at Harvard

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry

SSRN

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06 Feb 2020
Research & Ideas

What We Learned from Reading Jeff Bezos’ Patents

works on specific types of inventions We were also interested in the types of inventions Bezos was personally involved in, so we broadly categorized his patents based... View Details

Keywords: by Tricia Gregg and Boris Groysberg; Retail

March 2023
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

Keywords: Growth and Development Strategy; Environmental Sustainability; Product Positioning; Business Model; Apparel and Accessories Industry; Consumer Products Industry; Europe

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer... View Details

Keywords: by Carmen Nobel; Consumer Products

Web

For Alumni - Health Care

the Health Care Initiative There are a number of opportunities to engage in exciting health care activities at HBS. Volunteer to mentor a student Alumni working in health care are needed to mentor students View Details

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and... View Details

Keywords: by Dina Gerdeman

November 2019 (Revised December 2020)
Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno

Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details

Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America