Interests Of Consumers - Publications - Faculty & Research

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

value they want to provide, and then understand the customer’s purchase journey for obtaining that value. That gives you all of the markers you need to design an omnichannel system that’s going to feed into the goals that View Details

Keywords: by Jen McFarland Flint; Retail

07 Apr 2015
First Look

First Look: April 7

brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details

Keywords: Sean Silverthorne

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

and Society, is interested in analyzing and designing social computing systems to meet economic goals. With regard to the interaction of humans with machines, Chen asked: When thinking about social... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

us to believe that we are at an inflection point is demographics. You have this new generation of digital natives who are used to operating online. Their default option for shopping is through a digital interface. These View Details

Keywords: by Sean Silverthorne; Retail

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

Today's frenzied world of dot-com mania might have been hard to predict 25 years ago, but the Class of 1975 has always had an eye for opportunity. For its time, the class had a sizable number View Details

Keywords: by Susan Young

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details

Keywords: by Carmen Nobel; Advertising

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

Act is an interesting piece of legislation," said Reinhardt. "The federal government has to do everything it can to reduce the probability of extinction. It's... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

Citation

Educators

Purchase

05 Dec 2017
Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

founder of Celtel, which when sold had over 24 million mobile phone subscribers across Africa, and Ela Bhatt, Indian activist and founder of the Self-Employed Women's Association View Details

Keywords: by Sean Silverthorne

29 Feb 2000
Research & Ideas

Whence IT Value?

visible, important ways. This hypothesis is reinforced by a growing number of academic studies indicating that a dollar spent on IT returns at least as much as a dollar spent on other forms of capital in... View Details

Keywords: by Andrew McAfee

13 Jul 2011
Research & Ideas

Experimental Researcher Helps Improve Health Care in Zambia

interest in global health to the realization that an estimated 13 million people die each year for lack of low-cost products that could save their lives. Over the past seven years, she has conducted research... View Details

Keywords: by Roger Thompson; Health

October 2010 (Revised January 2012)
Background Note

Book Publishing in 2010

By: Stephen P. Bradley and Nancy Bartlett

Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details

Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry

Citation

Educators

Purchase

26 Mar 2008
First Look

First Look: March 26, 2008

interests of growers, millers, and customers; and the impact of changes in global supply (e.g., the rise of Brazil as a major sugarcane and sugar... View Details

Keywords: Martha Lagace

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

boards of directors are keenly interested in the latest sustainability or corporate responsibility report. They do not routinely ask for or receive a product safety review. Risk management committees... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

24 Mar 2002
Research & Ideas

Are Assets Only for America’s Wealthy?

While net worth is on the rise for most Americans, the picture is only getting dimmer for the country's poorest families: For the 11.3 percent of Americans living below the poverty line in 2000, wealth (in terms View Details

Keywords: by Carla Tishler

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

someone who doesn't know a lot about the business. Is that another problem? A: Well, there are two different approaches. What's interesting is sometimes people go for great CEOs who come from what are called CEO factories, like GE or... View Details

Keywords: by Jim Aisner; Auto; Employment

10 Jun 2013
Research & Ideas

How Numbers Talk to People

The problem with big data is that there is, well, so much of it. Analyzing it is like trying to sip from a firehose. Just in time, a new book on the art and science of quantitative analysis arrives this... View Details

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

and German. Government leaders and policymakers in each of these countries were influenced by the Essay's key idea that government should be a dominant player in helping shape economic development. Of... View Details