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Show Results For
-
All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- Profile
Raghu Yarlagadda
image and video processing. For four years, he worked at Motorola Mobility among the engineers who developed high-definition television technology. In the third year of his employment, he contributed to one of the first wireless set-top...
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- 01 Dec 2004
- News
Starting Off on the Right Foot
within particular departments? Did one of your new colleagues apply for your job? You need to be in an information-gathering mode.” Waldroop’s advice may sound like a primer for contestants on the hit television show Survivor, but it in...
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Deborah E. Blagg
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of...
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Keywords:
Marketing Communications;
Decision Choices and Conditions;
Management;
Product Positioning;
Television Entertainment;
Sports;
Partners and Partnerships;
Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom....
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by Julie Jette
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
transpires, she argued, not due to the govern- ment's desire to control, but the market's own need for stability. Spar's research on this topic includes the maritime trading boom of the 17th century and the development of the telegraph, radio, and satellite View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
taught in the School's MBA and Executive Education Programs for almost 35 years without missing a class (Cal Ripken, take note). He is a prolific author (with twelve books, some three hundred case studies, and scores of journal articles to his credit); a frequent...
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Marguerite Rigoglioso
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky and weird” British View Details
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sleeves.—Jeff Fagnan Lisa L. Wiersma, Principal, Tribune Ventures, invests around core businesses or newspapers and television stations. Her firm, perhaps not too surprisingly, is particularly interested in ventures that are not driven by...
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by Julia Hanna
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
those sites account for a significant percentage of online attention.” Getting a clearer window into how households allocate what little available attention they have could have implications for other markets, Greenstein adds, such as View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment...
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- Profile
Brandon Gayle
In the 1970s, Brandon Gayle's family left Jamaica for New York State, where they settled in Rochester. "I watched my mother build her career over time," Brandon says, "from serving as a bookkeeper at a local television...
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- 06 May 2008
- News
Small World? Read Nil about It
Peace Corps volunteer in Brazil some decades ago, I saw how the arrival of electricity — and a television mounted in the public square — changed life in my rural village. The outside world became visible. Other peoples and places were...
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- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
watched quietly as the finalists defended earth from pixelated aliens on their television screens. “‘Fweep, fweep, fweep,’ went the lasers. ’Krch, krch, krch,’ went the doomed invaders,” the Associated Press reported from one of the...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Greenstein adds, such as television and radio. “Online advertising is still a work in progress, with considerable effort being invested in improving its cost-effectiveness,” he says. “Those efforts—and lessons learned—are relevant across...
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- Web
Additional Archives - Creating Emerging Markets
Guftagoo Archives Bollywood and Beyond: Analyzing the Indian Film Industry through Irfan's Guftagoo Interviews is a research database hosted by the University of Pennsylvania. It focuses on evidence from the popular television series...
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- 26 May 2016
- News
Alan F. Horn, MBA 1971
the most popular television shows ever. He then joined Warner Bros., greenlighting film projects that included three Batman films, Happy Feet, and one of Hollywood’s biggest sensations, the Harry Potter series. “If one just puts his head...
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Susan Young
- 15 Nov 2011
- News
750 World Wonders and counting
bright blue feet,” he says. “It’s the one place on earth where you feel like you’ve travelled back one million years in a time machine.” Main Wilson attributes his energy and inspiration to his father, Dennis Main Wilson, a well-known radio and View Details
- Profile
Hayling Price
Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television...
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- 01 Oct 1996
- News
Working Behind the Scenes — Alan F. Horn (MBA 1971)
In the motion picture industry, most people know Alan Horn as the smart, savvy chairman and CEO of Castle Rock Entertainment, the film company that has turned out movie hits such as When Harry Met Sally and In the Line of Fire, as well as the phenomenally successful...
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Thomas Frick