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Show Results For
-
All HBS Web
(3,129)
- People (24)
- News (792)
- Research (1,560)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,070)
- 28 Jul 2021
- Video
Aroon Purie
Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising.
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- 20 Feb 2013
- News
Beyond the Buzz, Where Are MOOCs Really Going?
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its...
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Keywords:
Sean Silverthorne
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make...
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Keywords:
Advertising;
Goals and Objectives;
Social Marketing;
Corporate Social Responsibility and Impact;
Success;
Problems and Challenges;
Social Issues;
Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- 2019
- Working Paper
How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS
A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly...
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Sebenius, James K. "How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS." Harvard Business School Working Paper, No. 19-098, March 2019.
- November 1998 (Revised August 1999)
- Case
Mickey Maurer: IBJ Corp. and MyStar Communications
By: Paul W. Marshall and Jeremy Dann
Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer...
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Keywords:
Motivation and Incentives;
Competition;
Business Growth and Maturation;
Entrepreneurship;
Management Teams;
Media and Broadcasting Industry
Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
- 03 Dec 2014
- News
Why malls across America are dying
- 05 Nov 2021
- News
Leaders: Stop Confusing Correlation with Causation
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
Ethan C. Rouen
Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the
- October 2014 (Revised December 2016)
- Case
NBCUniversal
By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media...
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Keywords:
Business Conglomerates;
Film Entertainment;
Product Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
- 19 Apr 2021
- News
How the Pandemic Revealed the Power of Live Video
- 29 Jan 2015
- News
SpongeBob Muscles Up
- 12 Feb 2015
- Video
Success Spreads like Wildfire
- 19 Feb 2018
- News
The Parts of Customer Service That Should Never Be Automated
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche...
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Keywords:
E-commerce;
Wayfair;
Wayfair.com;
Amazon;
Retailing;
Furnishing;
Funnel;
Attribution;
"Marketing Analytics";
Brand Building;
Digital Platforms;
Marketplace Matching;
Marketing;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Media;
Supply Chain;
Supply Chain Management;
Communication;
Advertising;
Resource Allocation;
Decisions;
Advertising Industry;
Communications Industry;
Consumer Products Industry;
Retail Industry;
United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
Alison Wood Brooks
Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details
- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting...
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Keywords:
Business Model;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Digital Marketing;
Growth and Development Strategy
Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)