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Show Results For
-
All HBS Web
(599)
- People (2)
- News (113)
- Research (326)
- Events (1)
- Multimedia (14)
- Faculty Publications (136)
- September 2020 (Revised July 2022)
- Teaching Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and...
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- 01 Jun 2017
- News
Better Hiring Through Brain Science
activities than scanning a résumé for six seconds—which is what the average recruiter does,” she says. But just as important as efficiency to companies like Unilever is the diversity of applicants that Pymetrics delivers—a trait unique to...
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Keywords:
Dan Morrell
- 01 Dec 2010
- News
Ilene Lang
Lang Related Links “It Pays to Hire Women in Countries That Won’t”: New research by HBS associate professor Jordan Siegel finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female...
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- Web
Why Plume? To Make a Difference in the World - MBA
Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+ Military Socioeconomic Inclusion...
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- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...
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- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeted Advertising;
Discrimination;
Algorithmic Data;
Bias;
Advertising;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- 30 Apr 2021
- News
Revealing the Rules
you were a part of—and certainly race and gender have a role to play as well. I eventually came to the rude awakening that in the workplace, there are two sets of people: One is waiting patiently for the next staffing assignment to be...
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- October 2000 (Revised January 2002)
- Case
Individual and the Corporation, The: Kathy Levinson and E*TRADE (B)
By: Joseph L. Badaracco Jr. and Susan Harmeling
Supplements the (A) case.
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Keywords:
Conflict of Interests;
Leadership;
Managerial Roles;
Values and Beliefs;
Decision Choices and Conditions;
Gender;
Diversity;
Financial Services Industry
Badaracco, Joseph L., Jr., and Susan Harmeling. "Individual and the Corporation, The: Kathy Levinson and E*TRADE (B)." Harvard Business School Case 301-058, October 2000. (Revised January 2002.)
- September 2020
- Case
The Black New Venture Competition
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to do something to make a difference for...
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Keywords:
Startup;
Start-up;
Startup Financing;
Startups;
Start-ups;
African-American Protagonist;
African-american Entrepreneurs;
African-american Investors;
African-Americans;
African-American Women;
Black Leadership;
Black Inventors;
Black Entrepreneurs;
Harvard Business School;
Harvard;
Business And Society;
Early Stage Funding;
Early Stage Finance;
Technology Entrepreneurship;
Discrimination;
Technology Ventures;
Entrepreneurial Finance;
Entrepreneurial Financing;
Business Plan;
Business Startups;
Business Ventures;
Financing and Loans;
Business Growth and Maturation;
Diversity;
Gender;
Race;
Entrepreneurship;
Venture Capital;
Small Business;
Leadership;
Information Technology;
Competition;
Technology Industry
Mills, Karen, Jeffrey J. Bussgang, Martin Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Case 821-029, September 2020.
- 01 Mar 2017
- News
In My Humble Opinion: Arunma Oteh (MBA 1990)
different ethnic groups in the country’s north, along with Indian, Chinese, European, and American expats. “My early exposure to people from diverse backgrounds is probably the reason I enjoy such environments,” says Oteh, who served for...
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Keywords:
Julia Hanna
- 01 Jun 2010
- News
Alumni Books
designing a new model and developing it into a profitable and thriving enterprise. The Loudest Duck: Moving Beyond Diversity while Embracing Differences to Achieve Success at Work by Laura Liswood (MBA ’76) (Wiley) This book takes its...
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- 19 Jan 2016
- First Look
January 19, 2016
comprehensive and multidisciplinary view of the field of user and open innovation, reflecting advances in the field over the last several decades. The contributors—including many colleagues of Eric von Hippel—offer both theoretical and empirical perspectives from such...
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Keywords:
Sean Silverthorne
- 04 Dec 2019
- News
Skydeck Live: The Case for Funding Female Founders
the VC world, sitting on the other side of the table, that she realized the extent of the funding problem that female founders were facing. It was bizarre, Dodi thought. She knew that a diversity of views meant a higher return on...
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- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
important to surround yourself with the best people who are different from you; diversity matters not just in terms of gender or ethnicity, but also in how people think about problems and their solutions....
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- 15 Jun 2021
- News
HBS Addresses Racial Equity
plan. A key component of the REP is the hiring of a chief diversity and inclusion officer (CDIO) to advance many aspects of the plan. How is the search proceeding? We’ve narrowed the field to several terrific candidates and will have the...
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Keywords:
Jennifer Gillespie
- 17 Mar 2015
- First Look
First Look: March 17
their ongoing relationships with suppliers; and the gender diversity of their audit teams. Providing the first comprehensive and systematic findings on supply chain monitoring, our study identifies...
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Keywords:
Sean Silverthorne
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...
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Keywords:
Algorithm Bias;
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analysis;
Data Analytics;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
- 04 Oct 2021
- Blog Post
Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS
the largest impact investing funds in the country. He then joined Illumen Captial, an impact fund-of-funds that trains its fund managers to unlearn their racial and gender bias, for a winter internship and later received a full-time...
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- Web
Inequality in the Digital Age: A Conversation with Mahzarin Banaji - Blog: RGE Report
Race, Gender and Equity at Work Race, Gender and Equity at Work Filter Results Arrow Down Arrow Up Read posts from Author HBS Staff Topics Topics Board Diversity RGE Blog...
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- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
Bollywood is a natural fusion of Eastern and Western cultures. Anyone can identify with and enjoy a BollyX class, whether it's the upbeat music, the dance movements, or the urge to unleash your inner swagger. In fact, even our team of BollyX instructors comes from...
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