Publications

Article

Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?

By: Benjamin Edelman and Damien Geradin

New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and consumers to transact with relative ease and increased trust. These platforms provide notable benefits including reducing... View Details

Keywords: Platforms; Regulation; Sharing Economy; Uber; Airbnb; Universal Service; Insurance; Market Platforms; Service Delivery; Software; Service Industry

July 2015 (Revised August 2015)
Teaching Note

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun

Supplements 915027. View Details

Keywords: Digital Platforms; Strategy; Entrepreneurship

October 2014
Module Note

Market Design in Online Businesses (Abridged)

By: Peter Coles and Benjamin Edelman

The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details

Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry

August 2014 (Revised March 2015)
Case

Pivots and Incentives at LevelUp

By: Benjamin Edelman and Karen Webster

LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to... View Details

Keywords: Mobile Payments; Smartphone; Credit Cards; Interchange Fee; Mobile Marketing; Product Positioning; Competitive Strategy; Mobile Technology; Technology Networks; Food and Beverage Industry; Banking Industry; United States

Educators

August 2014 (Revised March 2015)
Case

Optimization and Expansion at OpenTable

By: Benjamin Edelman and Karen Webster

OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card. View Details

Keywords: Payments; Pricing; Mobile; Rollout; Incrementality; Innovation Strategy; Credit Cards; Accommodations Industry; Information Technology Industry; United States

Educators

May 2013
Article

Guidance from ARIN on Legal Aspects of the Transfer of Internet Protocol Numbers

By: Benjamin Edelman and Stephen Ryan

Every device connected to the global Internet needs a numeric identifier, an "Internet Protocol" address ("IP address"). The Internet's continued growth presents a challenge: most IP addresses have already been assigned to networks and organizations, leaving few left... View Details

Keywords: IP Addresses; Regulation; Market Design; Market Transactions; Rights; Contracts; Internet; Technology Adoption; Technology Networks

November 2012 (Revised March 2015)
Case

Pricing and Partnership at Zillow, Inc.

By: Peter Coles and Benjamin Edelman

As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow... View Details

Keywords: Business Strategy; Multi-Sided Platforms; Property; United States

Educators

May 2010
Article

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

By: Benjamin Edelman and Michael Schwarz

We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details

Keywords: Auctions; Revenue; Advertising; Search Technology; Price; Bids and Bidding

June 2016
Article

When Doctors Go to Business School: Career Choices of Physician-MBAs

By: Damir Ljuboja, Brian W. Powers, Benjamin Robbins, Robert S. Huckman, Krishna Yeshwant and Sachin Jain

There has been substantial growth in the number of physicians pursuing Master of Business Administration (MBA) degrees over the past decade, but there is continuing debate over the utility of these programs and the career outcomes of their graduates. The authors... View Details

Keywords: Medical Education; MD; MBA; Physicians; Executive Education; Training; Personal Development and Career; Health Care and Treatment; Health Industry; United States

June 2010
Teaching Note

Google Inc. and Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Teaching Note for [910032] and [910036]. View Details

Keywords: Web Services Industry

2022
Chapter

Lessons Learned from Support to Business during COVID-19

By: Gabriel Chodorow-Reich, Benjamin Iverson and Adi Sunderam

The authors survey the new federal subsidies and loans provided to businesses in the first year of the pandemic—including the Paycheck Protection Program (PPP), the Economic Injury Disaster Loan (EIDL) program, and aid targeted at specific industries such as airlines... View Details

Keywords: COVID-19 Pandemic; Small Business; Government Legislation; Policy

August 2018
Article

An Introduction to the Competition Law and Economics of 'Free'

By: Benjamin Edelman and Damien Geradin

Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high quality, and users find... View Details

Keywords: Cost; Quality; Competition; Economics

Winter 2019
Article

From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

By: Benjamin Edelman and Abbey Stemler

Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details

Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States

Article

Spontaneous Deregulation: How to Compete with Platforms That Ignore the Rules

By: Benjamin Edelman and Damien Geradin

Many successful platform businesses—think Airbnb, Uber, and YouTube—ignore laws and regulations that appear to preclude their approach. The rule-flouting phenomenon is something we call "spontaneous private deregulation," and it is not new. Benign or otherwise,... View Details

Keywords: Regulation; Deregulation; Innovation And Strategy; Innovation Strategy; Laws and Statutes; Transportation Industry; Accommodations Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry

Fall 2014
Article

Price Restrictions in Multi-sided Platforms: Practices and Responses

By: Benjamin Edelman and Julian Wright

In connecting buyers to sellers, some two-sided platforms require that sellers offer their lowest prices through the platform, disallowing lower prices for direct sales or sales through competing platforms. In this article, we explore the various contexts where such... View Details

Keywords: Intermediaries; Strategy; Pricing; Vertical Restraints; Price; Distribution Channels

January–February 2015
Article

Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence

By: Benjamin Edelman and Ian Larkin

We examine how unfavorable social comparisons differentially spur employees of varying hierarchical levels to engage in deception. Drawing on literatures in social psychology and workplace self-esteem, we theorize that negative comparisons with peers could cause either... View Details

Keywords: Behavior; Rank and Position; Employees

February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing