blogs - Publications - Faculty & Research

26 Aug 2009
Op-Ed

Where Cash for Clunkers Ran Off the Road

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an... View Details

Keywords: by John Quelch; Auto

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

03 Sep 2013
First Look

First Look: September 3

to classified-ad buyers during 2000-2007. August 2013 Management Science (forthcoming) Ad Revenue and Content Commercialization: Evidence from Blogs By: Sun, Monic, and Feng Zhu Abstract—Many scholars argue that when incentivized by ad... View Details

Keywords: Sean Silverthorne

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence manufacturers...." The proper role of... View Details

Keywords: by James Heskett

19 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 4/5

America. The MBA Voices blog will publish these letters, daily, with a link to the ongoing series as it unfolds. This blog is 4/5. Anonymous, Class of 2021 Dear Classmates, Embrace the discomfort of... View Details

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details

Keywords: by John A. Quelch

Web

DAY IN IFC: Safiya Karsan (MBA 2017), United Kingdom - MBA

Blog MBA in the Field Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author GEO Staff Author HBS Faculty Author Harvard Community Author MBA Students Topics Topics Alumni Business Etiquette Culture Domestic Entertainment... View Details

01 Jun 2009
News

Crisis and Creativity

talent pool. Many Web 2.0 developments, including blogs and social networking, grew out of the large number of talented Web-literate workers who lost their jobs after the collapse of the Internet bubble. In addition, technologies and... View Details

Keywords: Bhaskar Chakravorti

06 May 2016
Blog Post

Make Social Media Work For You Abroad

Companies use LinkedIn to share information so read their updates and follow them to keep abreast of their activities. LinkedIn can also be a way for you to highlight your skill-set. If you become an active social media participant by View Details

01 Mar 2017
News

Students Forecast Climate Change’s Impact

this past fall with an open challenge: choose an organization whose operating model will be significantly affected by climate change, and tell us what it should be doing to address it. Students posted responses to the prompt on HBS’s Open Knowledge—a public View Details

Keywords: Dan Morrell

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling... View Details

Keywords: by John Quelch; Auto; Retail

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

About.me and Twitter are great places to start, but many candidates are now creating blogs of their own, providing organizations with a way to dig deep into the knowledge and ideas of potential future hires. Stay Connected with Former... View Details

13 May 2021
Blog Post

Zhalisa Clarke’s Sabbatical Story: Tech leader turned healer

challenges they face in the workplace. Without the extended time away from work, Zhalisa wouldn’t have been able to learn the skills needed to bring such timely and important tools to the black and brown community in the United States. The Sabbatical Project View Details

03 Aug 2011
News

No Ducking the Debt Ceiling

a deal fell through, “the damage to the economy had already been done”. After the vote, he observed, the deal amounted to little more than kicking “the can down the road.” Professor Rosabeth Moss Kanter blogged that “for many observers of... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government

Web

Diversity Comes to Corporate Boards, but Slowly - Blog: RGE Report

Race, Gender and Equity at Work Race, Gender and Equity at Work Filter Results Arrow Down Arrow Up Read posts from Author HBS Staff Topics Topics Board Diversity RGE Blog Filters Read posts from Author HBS Staff Topics Topics Board... View Details

Web

Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement

Blog Blog Health Supplement Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Blavatnik Fellow Author Blavatnik Fellowship Team Author Executive Education Author HBS Partners Author HBS... View Details

27 Sep 2019
Blog Post

HBS Alumni and Students Take On the Climate Crisis

effort to help businesses transition to cheaper, cleaner, more reliable energy solutions through improved efficiency, better data, and optimized pricing. In this blog post she talks about how she embarked on a career in clean energy. View Details

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive... View Details

Keywords: by John Quelch; Sports

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting for almost 30 percent of world... View Details

Keywords: by John Quelch

08 Feb 2018
Blog Post

WesTrek: A Recap of the Largest Professional Trek at Harvard Business School

learning from alumni and companies across the Bay Area, with overwhelmingly positive feedback from both the attendees and the companies that hosted the meetings. The WesTrek leadership team is looking forward to hosting WesTrek again in 2018! Rachna Raina (MBA ’19) was... View Details

Keywords: Technology

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