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Show Results For
-
All HBS Web
(3,458)
- People (8)
- News (493)
- Research (2,519)
- Events (20)
- Multimedia (8)
- Faculty Publications (1,282)
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging...
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Keywords:
Influencer Advertising;
Video Advertising;
Computer Vision;
Machine Learning;
Advertising;
Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- Article
Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy
By: Ovul Sezer, Francesca Gino and Michael I. Norton
Self-presentation is a fundamental aspect of social life, with myriad critical outcomes dependent on others’ impressions. We identify and offer the first empirical investigation of a prevalent, yet understudied, self-presentation strategy: humblebragging. Across nine...
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Keywords:
Humblebragging;
Impression Management;
Self-presentation;
Interpersonal Perception;
Competence;
Liking;
Sincerity;
Behavior;
Perception;
Interpersonal Communication;
Personal Characteristics
Sezer, Ovul, Francesca Gino, and Michael I. Norton. "Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy." Journal of Personality and Social Psychology 114, no. 1 (January 2018): 52–74.
- 22 Oct 2018
- HBS Seminar
Abhinav Gupta, Foster School of Business, University of Washington
- 07 Mar 2013
- HBS Seminar
Mike Toffel, Harvard Business School
- July 2024
- Case
Rockefeller Philanthropy Advisors: Bringing Systematic Investment to Philanthropy
By: Lauren Cohen, Hao Gao, Alexander Bischoff and Sophia Pan
Melissa Berman, CEO of Rockefeller Philanthropy Advisors (RPA), evaluated her client’s philanthropy project and its mediocre performance. RPA was a segment of the Rockefeller Family Office’s Philanthropy Department, becoming an independent charity in 2002. Consistently...
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Keywords:
Philanthropy;
Philanthropic Sector;
Performance Evaluations;
Social Network;
Collaboration;
Foundation;
Due Diligence;
Humanitarianism;
Humanitarian Assistance;
Grants;
Expertise;
HNW Products And Services;
Donations;
Impact;
Advisor;
Advice;
Consulting;
Funding;
Consulting Services;
Family Business;
Cost vs Benefits;
Developing Countries and Economies;
Private Sector;
Spending;
Mission and Purpose;
Philanthropy and Charitable Giving;
Performance Evaluation;
Nonprofit Organizations;
Reputation;
Social and Collaborative Networks;
Social Issues;
Wealth and Poverty;
Consulting Industry;
New York (city, NY);
New York (state, US);
United States
- 2020
- Working Paper
Demystifying the Math of the Coronavirus
By: Elon Kohlberg and Abraham Neyman
We provide an elementary mathematical description of the spread of the coronavirus. We explain two fundamental relationships: How the rate of growth in new infections is determined by the “effective reproductive number” and how the effective reproductive number is...
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Kohlberg, Elon, and Abraham Neyman. "Demystifying the Math of the Coronavirus." Harvard Business School Working Paper, No. 20-112, April 2020. (Revised May 2020.)
- February 2012
- Article
Walking the Talk in Multiparty Bargaining: An Experimental Investigation
By: Kathleen L. McGinn, Katherine L. Milkman and Markus Noth
We study the framing effects of communication on payoffs in multiparty bargaining. Communication has been shown to be more truthful and revealing than predicted in equilibrium. Because talk is preference revealing, it may effectively frame bargaining around a logic of...
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Keywords:
Competition;
Negotiation Process;
Fairness;
Negotiation Types;
Interpersonal Communication;
Game Theory;
Cooperation
McGinn, Kathleen L., Katherine L. Milkman, and Markus Noth. "Walking the Talk in Multiparty Bargaining: An Experimental Investigation." Journal of Economic Psychology 33, no. 1 (February 2012).
Ana Antolin
Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details
- June 2010 (Revised July 2011)
- Case
China Environment Fund: Doing Well by Doing Good
By: Christopher Marquis and Nancy Dai
In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and...
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Keywords:
Corporate Social Responsibility and Impact;
Business Strategy;
Balance and Stability;
Environmental Sustainability;
Climate Change;
Energy Conservation;
Business Organization;
Organizational Change and Adaptation;
Venture Capital;
Financial Services Industry;
China
Marquis, Christopher, and Nancy Dai. "China Environment Fund: Doing Well by Doing Good." Harvard Business School Case 410-142, June 2010. (Revised July 2011.)
- 11 Aug 2022
- Research & Ideas
When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?
“Work hard, and you’ll be successful.” How often do we tell children that the key to success is putting forth effort? That advice might seem like admirable inspiration to encourage kids to work hard as they pursue their goals. However, new research in the Journal of...
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- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- 05 May 2009
- First Look
First Look: May 5, 2009
membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other's behavior. This potential viral or View Details
Keywords:
Martha Lagace
- 21 Jul 2021
- Research & Ideas
What Does an ESG Score Really Say About a Company?
Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well...
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Keywords:
by Kristen Senz
- 2023
- Working Paper
Trusting Talent: Cross-Country Differences in Hiring
By: Letian Zhang and Shinan Wang
This article argues that a society’s social trust influences employers’ hiring strategies. In selecting workers, employers could either focus on applicants’ potential and select on foundational skills (e.g., social skills, math skills) or focus on their readiness and...
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Keywords:
Selection and Staffing;
Trust;
Competency and Skills;
Cross-Cultural and Cross-Border Issues;
European Union
Zhang, Letian, and Shinan Wang. "Trusting Talent: Cross-Country Differences in Hiring." Working Paper, October 2023.
- Research Summary
Overview
My work examines the social and economic processes that generate innovation and distribute its rewards in society, in the context of the United States over the past twenty years. For isntance, I have shown that in recent decades product innovations have...
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- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
company advertisements least. And they said influencer marketing sways their purchasing decisions most, while direct-mail marketing is the least effective way to reach them. When asked which social media...
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- 2024
- Working Paper
Faith and Assimilation: Italian Immigrants in the U.S.
By: Stefano Gagliarducci and Marco Tabellini
How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved...
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Gagliarducci, Stefano, and Marco Tabellini. "Faith and Assimilation: Italian Immigrants in the U.S." Harvard Business School Working Paper, No. 22-029, November 2021. (Revised January 2024. Also available from NBER and featured in NBER Digest and VoxEU. Conditionally accepted at the Economic Journal.)
- February 1993 (Revised March 2003)
- Case
India (A)
By: Richard H.K. Vietor, Waleed J. Iskandar and Max L. Weston
Outlines India's import substitution strategy and its planned development process. The effects of the difficult political and social context on economic development are analyzed. The failure of the system to achieve sustainable growth and improvement leads to attempts...
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Keywords:
Strategy;
Ethnicity;
Development Economics;
Trade;
Economic Growth;
Policy;
Government and Politics;
India
Vietor, Richard H.K., Waleed J. Iskandar, and Max L. Weston. "India (A)." Harvard Business School Case 793-112, February 1993. (Revised March 2003.)
- 11 Apr 2014
- Working Paper Summaries
Learning By Thinking: How Reflection Improves Performance
- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,...
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Keywords:
by Rachel Layne