Filter Results
:
(617)
Show Results For
-
All HBS Web
(2,975)
- Faculty Publications (617)
Show Results For
-
All HBS Web
(2,975)
- Faculty Publications (617)
Promote →
- November 1996
- Case
Del Webb Corporation (A), The
By: Jay W. Lorsch and Samanta Graff
Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and...
View Details
Keywords:
Management Style;
Conflict Management;
Governing and Advisory Boards;
Management Succession;
Crisis Management
Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (A), The." Harvard Business School Case 497-016, November 1996.
- 1996
- Other Unpublished Work
Policy Issues on Promoting Backward Linkages from the Garment Industry in Sri Lanka
By: C. Fritz Foley and Saman Kelegama
- April 1996
- Article
Exclusive Dealing and Price Promotions
By: R. Lal and J. M. Villas-Boas
Keywords:
Price
Lal, R., and J. M. Villas-Boas. "Exclusive Dealing and Price Promotions." Journal of Business (April 1996).
- May 1995
- Teaching Note
Retail Promotional Pricing: When Is a Sale Really a Sale? (A) & (B) TN
By: David E. Bell
Teaching Note for (9-591-111) and (9-591-112).
View Details
- May 1995
- Article
The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting
By: R. Katz, Michael Tushman and T. Allen
Katz, R., Michael Tushman, and T. Allen. "The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting." Management Science 41, no. 5 (May 1995): 848–863.
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be...
View Details
Keywords:
Credit Cards;
Marketing Strategy;
Multinational Firms and Management;
Advertising Campaigns;
Globalization;
Sports;
Financial Services Industry;
Sports Industry;
France;
United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- July 1994 (Revised January 1997)
- Case
Steamboat Ski & Resort Corporation
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages."
View Details
Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
View Details
Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- May 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video." Harvard Business School Video Supplement 594-511, May 1994.
- May 1994 (Revised October 1994)
- Case
Motorola Corp.: The View from the CEO Office
By: Shoshana Zuboff and Janis Lee Gogan
Motorola, a leader in semiconductors and telecommunications, embarked on an ambitious program of renewal beginning in the early 1980s, leading to dramatic improvements in the company's quality, cycle time, and growth. Much of this progress was attributed to a major...
View Details
Keywords:
Competency and Skills;
Leading Change;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Organizational Change and Adaptation;
Organizational Structure;
Corporate Strategy;
Telecommunications Industry
Zuboff, Shoshana, and Janis Lee Gogan. "Motorola Corp.: The View from the CEO Office." Harvard Business School Case 494-140, May 1994. (Revised October 1994.)
- May 1994 (Revised August 1994)
- Case
Motorola-Penang
By: Shoshana Zuboff and Janis Lee Gogan
S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality...
View Details
Keywords:
Factories, Labs, and Plants;
Transformation;
Decision Making;
Ethnicity;
Gender;
Training;
Leading Change;
Management Analysis, Tools, and Techniques;
Problems and Challenges;
Technology Industry;
Malaysia
Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Penang." Harvard Business School Case 494-135, May 1994. (Revised August 1994.)
- April 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video Index
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video Index." Harvard Business School Video Supplement 594-124, April 1994.
- 1994
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 4th ed. Burr Ridge, IL: Irwin, 1994.
- December 1993 (Revised June 2000)
- Case
Kochman, Reidt + Haigh, Inc.
By: Richard S. Ruback and Roy Burstin
A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of...
View Details
Keywords:
Cash Flow;
Business Growth and Maturation;
Entrepreneurship;
Corporate Finance;
Growth and Development Strategy;
Consumer Products Industry;
Utilities Industry
Ruback, Richard S., and Roy Burstin. "Kochman, Reidt + Haigh, Inc." Harvard Business School Case 294-056, December 1993. (Revised June 2000.)
- November 1993 (Revised March 1997)
- Case
Romeo Engine Plant
By: Amy P. Hutton and Robert S. Kaplan
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote...
View Details
Keywords:
Organizational Change and Adaptation;
Motivation and Incentives;
Management Practices and Processes;
Groups and Teams;
Performance Efficiency;
Performance Improvement;
Manufacturing Industry;
Auto Industry
Hutton, Amy P., and Robert S. Kaplan. "Romeo Engine Plant." Harvard Business School Case 194-032, November 1993. (Revised March 1997.)
- November 1993
- Article
Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'
By: Sunil Gupta
Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." Journal of Marketing Research (JMR) 30 (November 1993): 522–524.
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing...
View Details
Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new...
View Details
Keywords:
Information Technology;
Technology Adoption;
Organizational Change and Adaptation;
Trends;
Innovation Strategy;
Marketing Communications;
Decision Choices and Conditions;
Food and Beverage Industry;
Manufacturing Industry
Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
- June 1993 (Revised April 1998)
- Case
COMCO Holding AG (B): COMCO Martech
COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was...
View Details
Keywords:
Joint Ventures;
Business Startups;
Trade;
Operations;
Environmental Sustainability;
Business or Company Management;
Multinational Firms and Management;
Partners and Partnerships;
Switzerland;
United States;
Europe
Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)