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- Faculty Publications (468)
Show Results For
- All HBS Web
(897)
- People (1)
- News (155)
- Research (572)
- Events (10)
- Multimedia (3)
- Faculty Publications (468)
- 20 Oct 2022 - 22 Oct 2022
- Talk
Stigma Against AI Companion Applications
By: Julian De Freitas, A. Ragnhildstveit and A.K. Uğuralp
- July–August 2021
- Article
Why You Aren't Getting More from Your Marketing AI
By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details
Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning
Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
- 2022
- Working Paper
The Evolution of ESG Reports and the Role of Voluntary Standards
By: Ethan Rouen, Kunal Sachdeva and Aaron Yoon
We examine the evolution of ESG reports of S&P 500 firms from 2010 to 2021. The
percentage of firms releasing these voluntary disclosures increased from 35% to 86%
during this period, although the length of these documents experienced more modest
growth. Using a... View Details
Keywords: Voluntary Disclosure; Textual Analysis; Modeling And Analysis; Corporate Social Responsibility and Impact; AI and Machine Learning; Accounting
Rouen, Ethan, Kunal Sachdeva, and Aaron Yoon. "The Evolution of ESG Reports and the Role of Voluntary Standards." Harvard Business School Working Paper, No. 23-024, October 2022.
- August 25, 2022
- Article
Find the Right Pace for Your AI Rollout
By: Rebecca Karp and Aticus Peterson
Implementing AI can introduce disruptive change and disfranchise staff and employees. When members are reluctant to adopt a new technology, they might hesitate to use it, push back against its deployment, or use it in limited capacity — which affects the benefits an... View Details
Karp, Rebecca, and Aticus Peterson. "Find the Right Pace for Your AI Rollout." Harvard Business Review Digital Articles (August 25, 2022).
- Article
Fake AI People Won't Fix Online Dating
Computer-generated images may inspire even more distrust and surely won’t lead to the love of a lifetime. View Details
Keywords: Artificial Intelligence; Dating Services; Internet and the Web; Ethics; AI and Machine Learning
Kominers, Scott Duke. "Fake AI People Won't Fix Online Dating." Bloomberg Opinion (January 16, 2020).
- 2023
- Article
On the Impact of Actionable Explanations on Social Segregation
By: Ruijiang Gao and Himabindu Lakkaraju
As predictive models seep into several real-world applications, it has become critical to ensure that individuals who are negatively impacted by the outcomes of these models are provided with a means for recourse. To this end, there has been a growing body of research... View Details
Gao, Ruijiang, and Himabindu Lakkaraju. "On the Impact of Actionable Explanations on Social Segregation." Proceedings of the International Conference on Machine Learning (ICML) 40th (2023): 10727–10743.
- October 14, 2023
- Article
Will Consumers Buy Selfish Self-Driving Cars?
De Freitas, Julian. "Will Consumers Buy Selfish Self-Driving Cars?" Wall Street Journal (October 14, 2023), C5.
- 2023
- Working Paper
The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling
By: Caleb Kwon, Antonio Moreno and Ananth Raman
Are the inputs used by your AI tool correct and up to date? In this paper, we show that the answer to this question: (i) is frequently a “no” in real business contexts, and (ii) has significant implications on the performance of AI tools. In the context of algorithmic... View Details
Kwon, Caleb, Antonio Moreno, and Ananth Raman. "The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling." Working Paper, October 2023.
- June 20, 2023
- Article
Cautious Adoption of AI Can Create Positive Company Culture
By: Joseph Pacelli and Jonas Heese
Pacelli, Joseph, and Jonas Heese. "Cautious Adoption of AI Can Create Positive Company Culture." CMR Insights (June 20, 2023).
- August 2022 (Revised January 2023)
- Case
Icario Health: AI to Drive Health Engagement
By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details
Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States
Edelman, David C. "Icario Health: AI to Drive Health Engagement." Harvard Business School Case 523-025, August 2022. (Revised January 2023.)
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
It's an AI-age twist on the classic Turing Test, developed by British computer scientist Alan Turing in 1950 to judge whether machines could exhibit “intelligence.” Called the “Wade Test,” after the CEO of the company the researchers... View Details
- June 2024
- Teaching Note
Numenta in 2020: The Future of AI
By: David B. Yoffie
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
- July 2024
- Case
Replika AI: Alleviating Loneliness (A)
By: Shikhar Ghosh and Shweta Bagai
Eugenia Kuyda launched Replika AI in 2017 as an empathetic digital companion to combat loneliness and provide emotional support. The platform surged in popularity during the COVID-19 pandemic, offering non-judgmental support to isolated users. By 2023, Replika boasted... View Details
Keywords: Entrepreneurship; Ethics; Health Pandemics; AI and Machine Learning; Well-being; Technology Industry
Ghosh, Shikhar, and Shweta Bagai. "Replika AI: Alleviating Loneliness (A)." Harvard Business School Case 824-088, July 2024.
- September 29, 2023
- Article
Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI
By: Simon Friis and James Riley
When it comes to artificial intelligence and inequality, algorithmic bias rightly receives a lot of attention. But it’s just one way that AI can lead to inequitable outcomes. To truly create equitable AI, we need to consider three forces through which it might make... View Details
Friis, Simon, and James Riley. "Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI." Harvard Business Review (website) (September 29, 2023).
- January 2024
- Case
The Financial Times (FT) and Generative AI
By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details
Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry
Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Case 724-410, January 2024.
- April 1, 2024
- Other Article
Paying For AI In Healthcare: Setting The Right Precedent Amidst Growing Use
By: Mitchell Tang, Kaylee Wilson and Ateev Mehrotra
Tang, Mitchell, Kaylee Wilson, and Ateev Mehrotra. "Paying For AI In Healthcare: Setting The Right Precedent Amidst Growing Use." Health Affairs Forefront (April 1, 2024).
- Forthcoming
- Article
Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing
By: Kirk Bansak and Elisabeth Paulson
This study proposes two new dynamic assignment algorithms to match refugees and asylum seekers to geographic localities within a host country. The first, currently implemented in a multi-year pilot in Switzerland, seeks to maximize the average predicted employment... View Details
Bansak, Kirk, and Elisabeth Paulson. "Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing." Operations Research (forthcoming). (Pre-published online March 25, 2024.)
- July 2024
- Case
Compass Ethics: Governing Through Ethical Principles at WeCorp Industries
By: Elisabeth Kempf and Jesse M. Shapiro
Andrew Hill is Chief Information Officer at WeCorp, a UK-based defense technology startup specializing in drone technology. WeCorp faces decisions about international licensing and AI integration in its drones. In partnership with Compass Ethics, Hill aims to establish... View Details
- 11 Oct 2024
- Research & Ideas
How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses
says. “What we’re asking is, can we build algorithms that will help find better matches that will allow people to integrate more easily?” The paper presents data from Switzerland and the United States that showed promise in using machine... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
their products listed on top, is that a good thing or a bad thing? It just depends on which side you’re looking from,” says Lakkaraju. The coffee machine experiment The study involves a hypothetical search for an “affordable” new coffee... View Details