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  • All HBS Web  (854)
    • News  (79)
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    • Events  (14)
    • Multimedia  (4)
  • Faculty Publications  (632)
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  • February 2010
  • Supplement

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
Keywords: Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Breakeven Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-713, February 2010.
  • June 2008
  • Article

The Market for Mergers and the Boundaries of the Firm

By: Matthew Rhodes-Kropf and David Robinson
We relate the property rights theory of the firm to empirical regularities in the market for mergers and acquisitions. We first show that high market-to-book acquirers typically do not purchase low market-to-book targets. Instead, mergers pair together firms with... View Details
Keywords: Mergers and Acquisitions; Assets; Investment; Property; Mathematical Methods; Boundaries
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Rhodes-Kropf, Matthew, and David Robinson. "The Market for Mergers and the Boundaries of the Firm." Journal of Finance 63, no. 3 (June 2008): 1169–1211.
  • 2008
  • Working Paper

Taste Heterogeneity, IIA, and the Similarity Critique

By: Thomas J. Steenburgh and Andrew Ainslie

The purpose of this paper is to show that allowing for taste heterogeneity does not address the similarity critique of discrete-choice models. Although IIA may technically be broken in aggregate, the mixed logit model allows neither a given individual nor the... View Details

Keywords: Decision Choices and Conditions; Mathematical Methods; Behavior; Prejudice and Bias
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Steenburgh, Thomas J., and Andrew Ainslie. "Taste Heterogeneity, IIA, and the Similarity Critique." Harvard Business School Working Paper, No. 09-049, September 2008.
  • 2021
  • Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
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Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
  • Article

On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills

By: Robert C. Merton and Roy D. Henriksson
Keywords: Investment; Performance; Mathematical Methods; Forecasting and Prediction
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Merton, Robert C., and Roy D. Henriksson. "On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills." Journal of Business 54, no. 4 (October 1981): 513–533.
  • November 2007
  • Background Note

Bayesian Estimation & Black-Litterman

By: Joshua D. Coval and Erik Stafford
Describes a practical method for asset allocation that is more robust to estimation errors than the traditional implementation of mean-variance optimization with sample means and covariances. The Bayesian inspired Black-Litterman model is described after introducing... View Details
Keywords: Asset Management; Investment Portfolio; Mathematical Methods
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Coval, Joshua D., and Erik Stafford. "Bayesian Estimation & Black-Litterman." Harvard Business School Background Note 208-085, November 2007.
  • 2012
  • Other Unpublished Work

The Efficacy of Shareholder Voting: Evidence from Equity Compensation Plans

By: Ian D. Gow, Christopher S. Armstrong and David F. Larcker
This study examines the effects of shareholder support for equity compensation plans on subsequent chief executive officer (CEO) compensation. Using cross-sectional regression, instrumental variable, and regression discontinuity research designs, we find little... View Details
Keywords: Voting; Equity; Executive Compensation; Rights; Performance Effectiveness; Business and Shareholder Relations; Mathematical Methods; Motivation and Incentives
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Gow, Ian D., Christopher S. Armstrong, and David F. Larcker. "The Efficacy of Shareholder Voting: Evidence from Equity Compensation Plans." 2012.
  • 30 Jun 2008
  • Research & Ideas

Rethinking Retirement Planning

place an undue burden on workers who don't have the interest, time, or expertise to manage their finances. A pioneer in translating finance and mathematics into practical, Wall Street-ready models, Merton was awarded the 1997 Nobel... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 08 Sep 2009
  • Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

poor if not balanced with other changes to the system. Will the trend toward these taxes continue, or will dissatisfaction with income inequality force a reversal? On the research side, let me note three developments: First, powerful View Details
Keywords: by Martha Lagace
  • September 1996 (Revised March 2002)
  • Case

Bishay Industries

By: David F. Hawkins and Norman Bartczak
A bankrupt company has a turnaround plan. Students are asked to predict whether it will be successful. View Details
Keywords: Insolvency and Bankruptcy; Business Plan; Goals and Objectives; Strategic Planning; Business Strategy; Cash Flow; Mathematical Methods; Financial Services Industry
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Hawkins, David F., and Norman Bartczak. "Bishay Industries." Harvard Business School Case 197-024, September 1996. (Revised March 2002.)
  • February 2010
  • Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.
  • 2009
  • Article

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske
The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details
Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition
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Caprariello, P., A.J.C. Cuddy, and S.T. Fiske. "Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model." Group Processes & Intergroup Relations 12, no. 2 (2009): 147–155.
  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
  • January 2009
  • Journal Article

The Fiscal Impact of High-skilled Emigration: Flows of Indians to the U.S.

By: Mihir Desai, D. Kapur, J. McHale and K Rogers
Easing immigration restrictions for the highly skilled in developed countries portends a future of increased human capital outflows from developing countries. The myriad consequences of these developments for developing countries include the direct loss of the fiscal... View Details
Keywords: Talent and Talent Management; Diasporas; Developing Countries and Economies; Taxation; Compensation and Benefits; Human Capital; Mathematical Methods; India; United States
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Desai, Mihir, D. Kapur, J. McHale, and K Rogers. "The Fiscal Impact of High-skilled Emigration: Flows of Indians to the U.S." Journal of Development Economics 88, no. 1 (January 2009).
  • March 2008 (Revised February 2009)
  • Case

Transparent Value LLC

By: Sharon P. Katz, Krishna G. Palepu and Aldo Sesia, Jr.
Leading index company Dow Jones recently signed a license and joint marketing agreement with Transparent Value LLC, the creator of a new fundamentals-based valuation methodology. The agreement allowed Dow Jones to offer a family of indexes based on the Transparent... View Details
Keywords: Asset Management; Stocks; Price; Performance Expectations; Mathematical Methods; Valuation
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Katz, Sharon P., Krishna G. Palepu, and Aldo Sesia, Jr. "Transparent Value LLC." Harvard Business School Case 108-069, March 2008. (Revised February 2009.)
  • 2012
  • Working Paper

Issuer Quality and Corporate Bond Returns

By: Robin Greenwood and Samuel G. Hanson
We show that the credit quality of corporate debt issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the... View Details
Keywords: Price; Credit; Risk and Uncertainty; Investment Return; Forecasting and Prediction; Bonds; Market Design; Cost of Capital; Mathematical Methods; System Shocks
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Greenwood, Robin, and Samuel G. Hanson. "Issuer Quality and Corporate Bond Returns." Harvard Business School Working Paper, No. 11-065, January 2011. (Revised September 2012, Internet Appendix Here.)
  • Working Paper

Group Fairness in Dynamic Refugee Assignment

By: Daniel Freund, Thodoris Lykouris, Elisabeth Paulson, Bradley Sturt and Wentao Weng
Ensuring that refugees and asylum seekers thrive (e.g., find employment) in their host countries is a profound humanitarian goal, and a primary driver of employment is the geographic location within a host country to which the refugee or asylum seeker is... View Details
Keywords: Refugees; Geographic Location; Mathematical Methods; Employment; Fairness
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Freund, Daniel, Thodoris Lykouris, Elisabeth Paulson, Bradley Sturt, and Wentao Weng. "Group Fairness in Dynamic Refugee Assignment." Harvard Business School Working Paper, No. 23-047, February 2023.
  • August 2003 (Revised May 2009)
  • Background Note

Basic Venture Capital Formula, The

By: William A. Sahlman and Matthew Willis
Briefly summarizes the process that venture capitalists use to analyze high-risk, long-term investments. Contains information on methods that can be used to calculate valuation, share price, percent ownership, implied valuation, dilution, and option pools. View Details
Keywords: Venture Capital; Risk Management; Mathematical Methods; Valuation
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Sahlman, William A., and Matthew Willis. "Basic Venture Capital Formula, The." Harvard Business School Background Note 804-042, August 2003. (Revised May 2009.)
  • September 2020 (Revised March 2022)
  • Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Fashion Industry; Consumer Products Industry; Retail Industry; United States; Ohio
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Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
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