Publications

Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details

Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior

April 2009 (Revised August 2009)
Case

Backchannelmedia: Making Television 'Clickable'

By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton

Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details

Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition

2022
Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details

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22 Dec 2022
Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

continued, “If we can pool capital and use due diligence on the products, we can insure both high returns and impact. We’re democratizing impact investing, not just for impact... View Details

24 Jun 2016
News

Is It Safe for CEOs to Voice Strong Political Opinions?

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

says Gupta. Two other findings, in fact, would appear to favor search ads instead. First of all, search ads seemed to have much longer-term effects than display ads—that is, money spent several weeks ago on... View Details

Keywords: by Michael Blanding; Advertising

12 Mar 2019
HBS Seminar

Giorgos Zervas, Boston University

07 Dec 2010
First Look

First Look: Dec. 7

(EV) reporting by firms with life insurance operations to assess the impact of unregulated financial reporting on transparency and to examine the institutional characteristics... View Details

Keywords: Sean Silverthorne

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the... View Details

Keywords: by Martha Lagace; Service

July 2021
Article

Energy Efficiency and Electricity Reliability

By: Eliana Carranza and Robyn C. Meeks

Overloaded electrical systems are a major source of unreliable power. Using a randomized saturation design, we estimate the impact of compact fluorescent lamps (CFLs) on electricity reliability and household electricity consumption in the Kyrgyz Republic. Greater... View Details

Keywords: Energy; Technology Adoption; Green Technology; Consumer Behavior; Utilities Industry; Kyrgyzstan

Find at Harvard

26 May 2009
Research & Ideas

Improving Market Research in a Recession

face added pressure to secure high-quality data and insights. I recommend that CMOs take the following seven steps to minimize the impact of reduced spending. Stay focused. Savvy marketers focus their... View Details

Keywords: by John Quelch

February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry

February 2010
Case

Shurgard Self-Storage: Expansion to Europe (Abridged)

By: Richard G. Hamermesh

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe

07 Nov 2005
What Do You Think?

Is Less Becoming More?

want to capitalize on the first-movers' research and development. . . . Regardless of the type of complexity, whether product- or choice-related, the View Details

Keywords: by James Heskett; Consumer Products

December 2021
Case

Danish Crown: Feeding the Future

By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej

Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Food; Environmental Management; Climate Change; Environmental Sustainability; Nutrition; Cooperative Ownership; Change Management; Transition; Leadership; Leading Change; Marketing; Product Marketing; Corporate Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; Denmark

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion... View Details

Keywords: by Garry Emmons; Financial Services

March 2016 (Revised May 2021)
Case

Michael Milken: The Junk Bond King

By: Tom Nicholas and Matthew G. Preble

Michael Milken, an investment banker who dominated the junk bond market in the 1980s, was sentenced to jail in 1990 after pleading guilty to a number of securities and tax-related felonies. In the preceding decade, Milken had helped usher in a new wave of leveraged buy... View Details

Keywords: Junk Bonds; High-yield Bonds; Financial Innovation; Shareholder Value; Bonds; Capital; Capital Structure; Cost of Capital; Crime and Corruption; Entrepreneurship; Ethics; Finance; Investment Banking; Leveraged Buyouts; Mergers and Acquisitions; Ownership; Private Equity; Restructuring; United States

March 2004 (Revised May 2005)
Case

Shurgard Self-Storage: Expansion to Europe

By: Richard G. Hamermesh and Indra Reinbergs

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Private Equity; Valuation; Business Model; Governing and Advisory Boards; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Service Industry; Belgium; France; Sweden; United States; Europe