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-
All HBS Web
(1,323)
- People (4)
- News (270)
- Research (837)
- Multimedia (3)
- Faculty Publications (514)
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- 03 Jan 2017
- First Look
January 3, 2017
United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass production and mass marketing in the American...
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Carmen Nobel
- 23 Aug 2011
- First Look
First Look: August 23
http://www.amacad.org/publications/Challenges.aspx Advertising, the Matchmaker Authors:Bharat N. Anand and Ron Shachar Publication:RAND Journal of Economics 42, no. 2 (summer 2011) Abstract We empirically study the informational role of advertising in matching...
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Sean Silverthorne
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Revenue: The Case of Yelp.com, which explored how restaurant reviews on Yelp affect their bottom lines.) Reviewing The Reviewers After spending some time on Yelp, Luca questioned whether the site's star-based rating system (five stars for the best) truly reflected the...
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- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;...
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Saudi Arabia;
Middle East
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous...
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- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend.
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- March 1991 (Revised April 1995)
- Case
IBP and the U.S. Meat Industry
By: David J. Collis and Nancy Donohue
IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently...
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Keywords:
Business or Company Management;
Product;
Competition;
Business Earnings;
Geography;
Vertical Integration;
Corporate Strategy;
Food and Beverage Industry;
United States
Collis, David J., and Nancy Donohue. "IBP and the U.S. Meat Industry." Harvard Business School Case 391-006, March 1991. (Revised April 1995.)
- November 2007 (Revised April 2008)
- Case
Russian Standard
By: Rohit Deshpande and Seth Schulman
In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Food and Beverage Industry;
Russia;
United States
Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995.
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Keywords:
Product Positioning;
Marketing Strategy;
Advertising Campaigns;
Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
of life in the home--should be viewed as a miserable chore. I look forward to coming home from work and spending time mindfully cooking fresh foods and ... yes, even mindfully housecleaning (it takes less than an hour. Seriously.). It's...
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by Sean Silverthorne
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
packages, and distributes branded food products sourced from subsistence farmers. “Our vision is to be the preferred provider of food to West Africans,” they said. In 2010, the...
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- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- December 2022 (Revised February 2023)
- Case
Marfrig's Quest for Sustainable Beef
By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Acquisition;
Family Business;
Communication Strategy;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Bonds;
Food;
Global Strategy;
Goods and Commodities;
Government and Politics;
Political Elections;
Leading Change;
Marketing;
Product Marketing;
Product Positioning;
Supply Chain;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Business and Stakeholder Relations;
Partners and Partnerships;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Corporate Strategy;
Diversification;
Expansion;
Food and Beverage Industry;
Food and Beverage Industry;
Brazil;
Latin America;
Argentina;
Uruguay;
North America;
United States;
Europe;
Asia;
China
Alvarez, Jose B., Pedro Levindo, and Ruth Costas. "Marfrig's Quest for Sustainable Beef." Harvard Business School Case 523-073, December 2022. (Revised February 2023.)
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
higher quality products Global status—the idea that transnational brands confer an elite status on the buyer Country-of-origin quality—the idea that "a food chain" of View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
problem the product or service should be designed to solve. For example, when Walt Disney was plotting out Disneyland in the late 1940s, he didn't concern himself at first with typical amusement park issues like how many rides to build,...
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- 05 Jul 2022
- Op-Ed
Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams
business leaders demanded collaboration tools, we saw Zoom and other video conferencing products explode. But MS quickly responded with improvements to Teams’ videoconferencing capabilities and ease of use. As everyone in the company has...
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by Danielle Kost
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The branding in the New World also...
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- 03 Feb 2009
- First Look
First Look: February 3, 2009
Deborah L. Soule and Lynda M. Applegate Abstract This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and...
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Martha Lagace
- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025].
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