Entrepreneurial Marketing - Publications - Faculty & Research

12 Mar 2021
News

My Favorite Case

get intimidated, which served me well throughout my career in Fortune 500 companies, startups, and now as an entrepreneur. That case was the fork in the road of my career, and I have been in marketing ever since. It gave me confidence to... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Fast Answer

Search Funds

through to "all loan data", see data dictionary for available data types and descriptors. Industry Research: Consult the list of library databases that cover industries and market research reports learn more about a... View Details

19 Apr 2023
News

A Kick Start for Latin American Startups

When Monica Saggioro Leal (MBA 2018) and her business partner, Lara Lemann, started MAYA Capital, a tech-focused, Brazilian VC firm launched in 2018, they wanted to take a hands-on approach with their startup investments in their first 12 months. Even so, they were... View Details

Keywords: Maureen Harmon

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

non-competes hurt employees by limiting their job mobility and sending them on “career detours” where they may have to accept lower compensation than appropriate for their experience level. More important, departing employees are often best positioned to launch View Details

Keywords: by Kristen Senz; Technology

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research... View Details

Keywords: by Geoffrey Jones; Consumer Products

05 Feb 2007
Research & Ideas

Business and the Global Poor

Could you describe some of these entrepreneurial efforts? A: There is a lot of talk—both in this book and elsewhere—about the massive potential consumer market at the base of the economic pyramid. However,... View Details

Keywords: by Sean Silverthorne

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

that Clocky wouldn't even hit the market until 2007. “I would kill Clocky in about two days." —Diane Sawyer At that point, the device was just a project that Gauri Nanda, a graduate student at MIT's Media Lab, had developed for an... View Details

Keywords: by Carmen Nobel; Consumer Products

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

interviewed dozens of founders of failed businesses for his upcoming book, tentatively titled Why Startups Fail. He has also been sharing his insights with MBA students in a new course called Entrepreneurial Failure. Knowing when it’s... View Details

Keywords: by Danielle Kost

01 Jun 2023
News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of something, they have to travel to a... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

31 Jul 2007
First Look

First Look: July 31, 2007

the national microfinance markets of Bolivia, Ecuador, and Peru within the context of global microfinance. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307060 Foreign Direct Investment and South... View Details

Keywords: Martha Lagace

24 Dec 2013
First Look

First Look: December 24

Mature Field: Swiss Watchmaking, 1970-2008 By: Raffaelli, Ryan Abstract—I examine the processes and mechanisms whereby market demand for a "dying" technology re-emerges at a later date. In 1983, fourteen years after the... View Details

Keywords: Carmen Nobel

08 Jul 2008
First Look

First Look: July 8, 2008

he says, will become longer, fatter, and more profitable. Elberse set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries—two markets that... View Details

Keywords: Martha Lagace

Web

Entrepreneurship Course Online | HBS Online

What Is Entrepreneurship? Evaluating Ideas John Osher: Illustrating the Entrepreneurial Process Featured Exercises Sizing the market Estimate willingness to pay 6-8 hrs Module 2 Building a Business Apply the... View Details

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

diasporas, and how entrepreneurial activity is reshaping both countries for the better. Martha Lagace: Why did you choose the title Billions of Entrepreneurs? Tarun Khanna: The title captures the ferment that is taking place in both China... View Details

Keywords: by Martha Lagace

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

entrepreneurial culture, knowing experimentation would be critical to discovering how data could be woven into the company’s business practices. His colleagues followed this mantra: develop, test, measure. Yet they couldn’t just continue... View Details

Keywords: by Dina Gerdeman; Retail

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of large systemic weaknesses in the View Details

Keywords: by Maggie Starvish

Web

Courses by Faculty Unit - Course Catalog

Markets Investing Seminar Sara Fleiss Spring 2025 Q3Q4 3.0 Field Course: Value Creation in Small and Medium Firms Jason Pananos Spring 2025 Q3Q4 3.0 Financial Management of Smaller Firms (also listed under View Details

01 Nov 2016
First Look

First Look - November 1, 2016

decide whether to let employees go. In light of Barry-Wehmiller’s people practices and strategy, what should he do? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717420-PDF-ENG Harvard Business School Case 817-010 View Details

Keywords: Sean Silverthorne

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

with them. The press wants to write about them. Cognitive referents have buzz. McDonald delves into how companies can come to epitomize a market in the working paper Becoming a Cognitive Referent: Market... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

16 Aug 2011
First Look

First Look: August 16

unavailable at this time. Book: http://www.cambridge.org/aus/catalogue/catalogue.asp?isbn=9780521192194 The Consequences of Entrepreneurial Finance: Evidence from Angel Financings Authors:William R. Kerr, Josh Lerner, and Antoinette... View Details