Filter Results:
(3,482)
Show Results For
- All HBS Web
(3,482)
- People (5)
- News (624)
- Research (2,450)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,348)
Show Results For
- All HBS Web
(3,482)
- People (5)
- News (624)
- Research (2,450)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,348)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
who the customer is. Traditionally, leading companies—both in the West and in developing countries—have operated under the assumption that the world's poor majority—those four billion people on the planet... View Details
Keywords: by Sean Silverthorne
- September 2020 (Revised July 2022)
- Supplement
Spreadsheet Supplement to Artea (B) and (C)
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
- 01 Jun 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details
Keywords: by Rosabeth Moss Kanter
- 01 Jun 2009
- News
The Maestro and the Market
norms, the elBulli case shows just how broad the spectrum for marketing a “product” can be — and that’s not a bad thing for MBAs to learn. “Marketing is a science, but it’s also an art,” Norton remarks. “Adrià says he doesn’t listen to... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC)
The MBA course on "Risks, Opportunities, and Investments in an Era of Climate Change" is ideal for students who aspire to become entrepreneurs by starting their own company or joining a start-up that is driving innovation and solving challenges posed by climate change.... View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and... View Details
Keywords: by Hong Luo and Alberto Galasso
- January–February 2013
- Article
Golfing Alone? Corporations, Elites and Nonprofit Growth in 100 American Communities
By: Christopher Marquis, Gerald F. Davis and Mary Ann Glynn
We examine the link between corporations and community by showing how corporate density interacts with the local social and cultural infrastructure to affect the growth and decline of the number of local nonprofits between 1987 and 2002. We focus on two sub-populations... View Details
Keywords: Business and Community Relations; Civil Society or Community; Business Model; For-Profit Firms; Business Growth and Maturation; Profit; Local Range; Welfare or Wellbeing; Business Processes; Corporate Entrepreneurship; Trends; Management Practices and Processes; United States
Marquis, Christopher, Gerald F. Davis, and Mary Ann Glynn. "Golfing Alone? Corporations, Elites and Nonprofit Growth in 100 American Communities." Organization Science 24, no. 1 (January–February 2013): 39–57. (Read a summary of the article in Stanford Social Innovation Review.)
- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details
Keywords: Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Brazil; China
Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
- 2010
- Working Paper
Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe
By: Christopher C. Liu and Toby E. Stuart
In innovative industries, private-sector companies increasingly are participants in open communities of science and technology. To participate in the system of exchange in such communities, firms often publicly disclose what would otherwise remain private discoveries.... View Details
Keywords: For-Profit Firms; Higher Education; Information Publishing; Innovation and Invention; Science-Based Business; Social and Collaborative Networks; Boundaries; Biotechnology Industry; Pharmaceutical Industry
Liu, Christopher C., and Toby E. Stuart. "Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe." Harvard Business School Working Paper, No. 11-012, August 2010.
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- June 2001
- Case
Infinata: The Quest for Human Resource Venture Capital
By: Jay O. Light and Anthony Massaro
A potential start-up in the Web-based Customer Relationship Management (CRM) is considering a deal with a software developer. View Details
Keywords: Negotiation; Negotiation Deal; Customer Relationship Management; Internet and the Web; Business Startups; Information Technology Industry
Light, Jay O., and Anthony Massaro. "Infinata: The Quest for Human Resource Venture Capital." Harvard Business School Case 201-032, June 2001.
- December 2022
- Technical Note
Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework
By: George Serafeim
The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details
Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis
Serafeim, George. "Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework." Harvard Business School Technical Note 123-014, December 2022.
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a... View Details
Keywords: by Staff
- December 2014
- Case
DaVita HealthCare Partners and the Denver Public Schools: Creating Connections
By: John J-H Kim and Christine S. An
In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details
Keywords: Corporate-community Partnerships; K-12; School Districts; DaVita; Kent Thiry; Tom Boasberg; Denver Public Schools; Wisdom Team; DaVita Way; Creating Connections; Social Enterprise; Community Impact; Education Reform; Public Schools; Leadership Development; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Culture; Education Industry; Health Industry; Colorado
Kim, John J-H, and Christine S. An. "DaVita HealthCare Partners and the Denver Public Schools: Creating Connections." Harvard Business School Case 315-047, December 2014.
- 23 Oct 2019
- Blog Post
How to Talk Gooder in Business and Life
Alison Wood Brooks is the O’Brien Associate Professor of Business Administration in the Negotiation, Organizations, and Markets Unit at HBS. Her research, course development, and teaching View Details
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
"We made the rituals deliberately silly," Norton says. "With rituals like wine-tasting and tasting menus, some of the enjoyment is about pageantry and great service. We wanted to strip those... View Details
Keywords: by Carmen Nobel
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)