Publications

Publications

Filter Results: (1,827) Arrow Down
Filter Results: (1,827) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 27 of 1,827 Results →
  • Web

Degrees, Certifications & Alumni Status | About

assigned. Section mates enjoy the intellectual exchange of case method discussion and offer one another support, often forming lifelong friendships. During the second year, students choose up to five courses... View Details
  • Web

Help - Alumni

online: http://www.hbs.edu/maps/ . I’d like to bring a prospective student to campus to see what the case method is like. Please review the Visit Campus page for the latest on visiting campus. While... View Details
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

communications device or even a personal care product invokes deep thoughts and feelings about social bonding can be very helpful to R&D experts. In the case of a communications device, this suggests that tactile experiences of social... View Details
Keywords: by Manda Mahoney
  • Web

Christensen Center for Teaching & Learning

Promoting excellence and innovation in case method teaching What is the case method? The case method places... View Details
  • 28 Jun 2016
  • First Look

June 28, 2016

businesses. The strategy literature uses real option theory to explain the transition to scale, but does not consider the complex relationships between corporate ventures and their parent organizations. By comparing six longitudinal cases... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

whether we should adopt AI—but rather, when and how to do so,” says Andy Wu, the Arjun and Minoo Melwani Family Associate Professor of Business Administration at Harvard Business School. Wu’s recent case study and background note, AI Wars... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • Web

A Global Experience - MBA

the World Students have the opportunity to put their Case Method learnings to action in a variety of project-based courses that have a wide global footprint. FIELD Global Immersion FIELD Global Immersion... View Details
  • Web

Global

innovative online programs are focused on business fundamentals and strategy for a worldwide audience. Our faculty have developed these online programs, leveraging the case method learning model, and... View Details
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Related
  • Article

Configurations of Rank-40r Extremal Even Unimodular Lattices (r=1,2,3)

By: Scott Duke Kominers and Zachary Abel
We show that if L is an extremal even unimodular lattice of rank 40r with r=1,2,3 then L is generated by its vectors of norms 4r and 4r+2. Our result is an extension of Ozeki's result for the case r=1. View Details
Keywords: Mathematical Methods
Related
  • Web

Organizational Behavior - Faculty & Research

personal and organizational effectiveness. Although specific research interests span a wide range of subjects, the faculty share a problem driven, interdisciplinary, multi method approach that has led to significant impact on theory and... View Details
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • 2010
  • Book

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance

By: Marshall Fisher and Ananth Raman
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain... View Details
Keywords: Profit; Knowledge Use and Leverage; Logistics; Supply Chain Management; Mathematical Methods; Retail Industry
Related
  • September 2010 (Revised January 2012)
  • Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Related
  • Web

Students on the Job Market - Doctoral

Trade policy in the shadow of conflict: The case of dual-use goods Policymakers increasingly use trade instruments to address national security concerns. This paper studies optimal policy for dual-use goods, items with both military and... View Details
  • June 2011 (Revised January 2013)
  • Case

Oddo Securities―ESG Integration

By: Paul M. Healy
The case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations. View Details
Keywords: Financial Strategy; Mathematical Methods; Integration; Valuation; Environmental Sustainability; Social Issues; Governance Controls; Investment
Related
  • 05 Sep 2023
  • Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

which is where reflection comes in. People who are best at learning from failure don’t wait until they fail to start reflecting. Rather, they keep a practice journal or another method to gather data during projects even when they are... View Details
Keywords: by Michael Blanding
  • 08 Dec 2021
  • Blog Post

8 FAQs on the MBA Application

experience required? As the case method of learning used by our MBA program relies on exchanging perspectives, you must have two years of full-time work experience in a professional position in the public,... View Details
  • 23 Mar 2011
  • Research & Ideas

China’s 60-Year Road from Revolution to World Power

immiseration of a kind not known before, to stagnation in situ, without—as had been the case during the Republican era the possibility of outmigration. If the urban working class of the Republican period was constantly reconstituted by... View Details
Keywords: by William C. Kirby
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

response posed to students in Harvard MBA classrooms who ask instructors for their opinions on the case studies under discussion. As instructors, we constantly remind ourselves that we are the ones who ask the first questions. Students... View Details
Keywords: by James Heskett