Publications

18 Jul 2016
Research & Ideas

Is Greed Ruining Private Equity Firms?

ownership and carried interest—or profit share. The average founding partner grabbed a much larger share of the carried interest than the average non-founder: 19.2 percent compared with 11.3 percent.... View Details

Keywords: by Dina Gerdeman; Banking; Financial Services

March 2014
Teaching Note

Andrew Sullivan and Faraway Ltd.

By: Frank V. Cespedes

Andrew Sullivan is an entrepreneur with an innovative product and impending sales calls on two important retail buyers. The (A) case provides information about Sullivan, his business, and the economics of his business model. The (B) and (C) cases provide information... View Details

Keywords: Sales; Marketing; Entrepreneurship; Consumer Products Industry; Consumer Products Industry; England

12 Sep 2006
First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a... View Details

Keywords: Sean Silverthorne

26 Jan 2010
First Look

First Look: Jan. 26

ways of understanding the world and as sets of varying methods for achieving that understanding. It rejects the assumption that material interests either linearly or simply... View Details

Keywords: Martha Lagace

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

Reprinted with permission from CommonWealth Magazine, which first published this article. These are times that none of us have seen before. Amid the radical uncertainty of the coronavirus pandemic, fear has... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

12 Dec 2006
First Look

First Look: December 12, 2006

potential move with the other members of his or her group to assess their level of interest and prepare them for the change. The second stage involves the integration View Details

Keywords: Martha Lagace

October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Consumer Products Industry

02 May 2011
Research & Ideas

Casino Payoff: Hands-Off Management Works Best

host's local knowledge and experience, reinforced by a less-controlled management apparatus, is an invaluable asset for the specific property and should play a key role in the decision-making process for the employees. "What's interesting... View Details

Keywords: by Dennis Fisher; Entertainment & Recreation

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

28 Oct 2008
First Look

First Look: October 28, 2008

competitions. In 2007, Threadless was well on its way to selling more than a million and a half t-shirts. The success of Threadless has garnered significant media attention, the New York Times and USA's National Public Radio highlighting... View Details

Keywords: Martha Lagace

October 2010 (Revised January 2012)
Background Note

Book Publishing in 2010

By: Stephen P. Bradley and Nancy Bartlett

Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details

Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry

July 2010 (Revised March 2016)
Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira

MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details

Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry