Publications

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June 2014
Case

Financial Policy at Apple, 2013 (A)

By: Mihir A. Desai and Elizabeth A. Meyer

By the end of 2013, Apple had $137 billion dollars in cash and marketable securities. This case explores how companies can generate such large amounts of cash and how and if they should distribute it to shareholders, especially in the face of shareholder pressure. In... View Details

Keywords: Apple; Steve Jobs; Forecast; Forecasting; Forecasting And Prediction; Shareholder Activism; Share Repurchase; Dividends; Financial Ratios; Preferred Shares; Cash Distribution; Corporate Finance; Borrowing and Debt; Financial Management; Financial Strategy; Consumer Products Industry; Consumer Products Industry; United States; Republic of Ireland

Web

Sample Class - Christensen Center for Teaching & Learning

development program for case method instructors. We feature elements of Professor Garvin's pre-class planning process and classroom video excerpts to provide a taste of case method teaching preparation and... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area View Details

Keywords: by Susan Young

26 May 2015
First Look

First Look: May 26

https://cb.hbsp.harvard.edu/cbmp/product/815081-PDF-ENG Harvard Business School Case 814-047 Carolinas HealthCare System: Consumer Analytics In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head... View Details

Keywords: Sean Silverthorne

05 Feb 2018
What Do You Think?

Should Companies Disclose Employee Compensation?

iStock Summing Up How Should Organizations Draw the Line on Pay Transparency? There is general support for the widespread practice of disclosing pay data in "bands" associated with jobs. Fewer people would go beyond this to... View Details

Keywords: by James Heskett; Financial Services

TeachingInterests

Space: Public and Commercial Economics

By: Matthew C. Weinzierl

Space is a place of unparalleled possibility for humanity, and it is in the midst of a revolution. In this course, we will learn about this revolution and the companies, such as SpaceX, Blue Origin, Axiom, Planet, and more. We will be joined by leaders in the... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

increasingly by individuals. People who use Facebook and Twitter are for all practical purposes running little media houses, and face the problem of their much larger brethren, where will the next story come from? Originality is too... View Details

Keywords: by John Deighton

Web

Teacher Workshops - Case Method Project

About Teacher Workshops 1ms Each fall, the Case Method Project hosts a workshop at Harvard Business School for high-school teachers interested in how to implement the case method in their classrooms. Teachers participate in case... View Details

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

resource capacity that are necessary to fulfill the sales and production needs of the strategic plan. Without this coupling, operational plans either provide too little or too much capacity for the strategic plan. A third challenge is... View Details

Keywords: by Martha Lagace

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

July 2012
Case

Performance Management at Vitality Health Enterprises, Inc.

By: John Bingham and Michael Beer

Vitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is... View Details

Keywords: Performance Evaluation; Motivation and Incentives; Compensation and Benefits; Talent and Talent Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Web

Policies, Rules & Guidelines | About

Values The teaching of ethics here is explicit, not implicit, and our community values of respect, honesty, integrity, and accountability are reinforced every day. Conflict of... View Details

28 Aug 2012
First Look

First Look: August 28

The Brazil-USA Cotton Dispute and the Incremental Balancing of Interests Author: Arthur A. Daemmrich Publication: Trade, Law and Development (summer 2012) Abstract The World Trade Organization (WTO) features... View Details

Keywords: Sean Silverthorne

Web

Frequently Asked Questions - MBA

MD/MBA Harvard Medical School Frequently Asked Questions If I am interested in pursuing the MD/MBA Program, when do I apply? See Admissions and Financial Aid . When should I take the GMAT or GRE? Is one test preferred over the other? Is... View Details

The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004

It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a... View Details

Web

How I Spent My HBS 2+2 Deferral: Cecil Alfaro-Mora - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

than recent economic crises and recessions such as the Great Recession of 2008 and the Mideast oil crisis, whose causes were financially driven. The fundamental driver of the pandemic is health and safety... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

August 2007 (Revised November 2010)
Case

Grand Central Publishing

By: Anita Elberse

In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details

Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry