Publications

1993
Chapter

Decomposing a Brand's Customer Franchise into Buyer Types

By: J. McQueen, J. Foley and J. A. Deighton

Keywords: Brands and Branding; Customers; Demand and Consumers

12 Mar 2018
Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

companies must serve a social purpose. “Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial... View Details

Keywords: by Bill George; Banking

21 Jul 2009
First Look

First Look: July 21

Harvard Business School Case 409-016 An audit committee chair considers how he can help his committee become more effective given the increasing regulatory demands on audit committees. He also wrestles with the lack of specificity in... View Details

Keywords: Martha Lagace

17 Sep 2013
First Look

First Look: September 17

to Operational Failures in Hospitals By: Tucker, Anita L., W. Scott Heisler, and Laura D. Janisse Abstract—The performance gap between hospital spending and outcomes is indicative of inefficient care... View Details

Keywords: Sean Silverthorne

March 1979 (Revised June 1983)
Background Note

Note on the Microwave Oven Industry

Describes the U.S. consumer market for microwave cooking products in 1978. A slowdown in market growth presents several strategy issues for industry participants. View Details

Keywords: Demand and Consumers; Consumer Products Industry; United States

Find at Harvard

23 Mar 2010
First Look

First Look: March 23

where the A + B bundle is valuable only when purchased together. Good A is supplied by a monopolist (e.g., Microsoft), and there is competition in the B goods from vertically differentiated suppliers (e.g.,... View Details

Keywords: Martha Lagace

May 1999 (Revised September 1999)
Case

HydroCision, Inc.

By: Gary P. Pisano, Joshua D. Hamermesh, Richard Atsuhiko Kondo, Karen J. Nowiszewski and Erik James Wordelman

Examines the market-entry strategy of a medical device company. View Details

Keywords: Markets; Strategy; Medical Devices and Supplies Industry

01 Nov 2011
First Look

First Look: Nov. 1

capital would provide sufficient loss absorption when called upon, would there be sufficient demand for this new instrument, would it be cost effective capital, and what were the risks to Credit Suisse'... View Details

Keywords: Sean Silverthorne

September 1990 (Revised November 1994)
Case

Kao Corp.

By: John A. Quelch

As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details

Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan

09 Jul 2024
Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to hers. Roche asked how his research was going, and in the... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

November 1993
Supplement

OfficePro (C)

By: John A. Quelch

Supplements OfficePro (A). View Details

Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France

01 Sep 2009
News

From Bytes to Bites

which built the large machines that automate the production of cardboard boxes. “I’ve always been wired operationally,” says Thomas, who majored in industrial engineering at Stanford University before coming to HBS. That background, coupled with her interest in people... View Details

Keywords: Julia Hanna; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

and 2021 that were compiled by Capital IQ. The research team matched those transactions to financial data supplied by Dun & Bradstreet, as well as information on IT spending provided by Aberdeen Strategy... View Details

Keywords: by Michael Blanding; Financial Services

June 1998 (Revised December 2006)
Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles

Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details

Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand

22 Feb 2010
Research & Ideas

Manager Visibility No Guarantee of Fixing Problems

Observing and understanding the tasks and challenges that workers face every day is important. But managers who merely put in time "walking the floor" are not doing enough; in fact, it can make... View Details

Keywords: by Julia Hanna; Health

November 23, 2022
Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca

Keywords: Consumer Behavior; E-commerce; Price

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January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

October 1993 (Revised July 1994)
Supplement

A Brush with AIDS (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry