Publications

17 Mar 2015
First Look

First Look: March 17

http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.jom.2014.09.008 March 2015 Management Science Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts By: Mollick, Ethan, and Ramana Nanda Abstract—In fields as diverse as technology... View Details

Keywords: Sean Silverthorne

11 Dec 2007
First Look

First Look: December 11, 2007

collection will be of great interest to scholars of entrepreneurship, international business and business history. Psychology and Experimental Economics: A Gap in Abstraction... View Details

Keywords: Martha Lagace

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to... View Details

Keywords: by Nancy F. Koehn

15 Apr 2014
First Look

First Look: April 15

School Case 514-095 23andMe: Genetic Testing for Consumers (B) Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and... View Details

Keywords: Sean Silverthorne

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

incident, but then, under the aggressive leadership of John Stumpf and consumer banking head Carrie Tolstedt, the company created 3.3 million fictious consumer accounts. This... View Details

Keywords: by Bill George

March 2001 (Revised March 2003)
Case

Kelon (A): China's Corporate Dragon

By: Yasheng Huang and David Lane

Kelon was founded in the small, rural town of Rongqi in the Guangdong Province in 1984. In a six-year span, Kelon became China's largest refrigerator maker. In the 1990s it faced fierce competition from other Chinese firms as well as from multinational corporations.... View Details

Keywords: Competition; Multinational Firms and Management; Ownership; Consumer Products Industry; China

Find at Harvard

July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

March 2014
Teaching Note

Andrew Sullivan and Faraway Ltd.

By: Frank V. Cespedes

Andrew Sullivan is an entrepreneur with an innovative product and impending sales calls on two important retail buyers. The (A) case provides information about Sullivan, his business, and the economics of his business model. The (B) and (C) cases provide information... View Details

Keywords: Sales; Marketing; Entrepreneurship; Consumer Products Industry; Consumer Products Industry; England

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

and thereby decrease the interest rates on their municipal bonds. Health care obligations to retired employees are the hidden bombshells of municipal finance. Any changes in such obligations will be... View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto

December 2007 (Revised August 2014)
Case

Xanadu on Broadway

By: Anita Elberse

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details

Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

July 2022 (Revised February 2024)
Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

05 Aug 2008
First Look

First Look: August 5, 2008

resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference View Details

Keywords: Martha Lagace

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

shown that roughly 8 percent to 10 percent of the SKUs in a store are stocked out at any given time. Stockouts are expensive for retailers for two reasons. First, they lead to lost sales. A 2004 study that surveyed over 70,000 View Details

Keywords: by Martha Lagace; Retail; Auto

29 Apr 2002
Research & Ideas

Star Power! How to Win in Professional Services

Limits To Leadership Being the chief executive of any company is a demanding job. Carrying out the responsibilities of a CEO in a professional service firm is exceptionally challenging because the position... View Details

Keywords: by Jay W. Lorsch & Thomas J. Tierney

25 Mar 2014
First Look

First Look: March 25

describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf,... View Details

Keywords: Sean Silverthorne

November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea