Interests Of Consumers - Publications - Faculty & Research

24 Jan 2012
First Look

First Look: Jan. 24

of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles or refrigerators); when asked to list the first... View Details

Keywords: Sean Silverthorne

14 Nov 2006
First Look

First Look: November 14, 2006

Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations View Details

Keywords: Sean Silverthorne

September 2004 (Revised March 2007)
Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details

Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States

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06 Oct 2015
First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details

Keywords: Sean Silverthorne

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

most interesting one there is. And so the chance to write about him was an opportunity I didn't want to give up. Q: HBS is famous for field-based research where faculty members go out into the field and observe a company or workers or... View Details

Keywords: by Sean Silverthorne; Computer

29 Sep 2003
Research & Ideas

Pride Goeth Before a Profit

"We were selling seven to eight million cubic feet per day and I was responsible for it. I thought we should take a better interest in it," says Thomas. The problem was that although he was in charge View Details

Keywords: by Theodore Kinni

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

that quickly ferry from one to four passengers with no waiting to a number of possible destinations. PRT is an innovative approach to short-distance transportation, continues Edelman, whose other research View Details

Keywords: by Martha Lagace; Transportation

17 Jan 2012
First Look

First Look: January 17

the more traditional interest rate and tax channels-suggests new considerations in assessing the impact of government spending on private sector economic activity. Read the paper:... View Details

Keywords: Sean Silverthorne

Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman

In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details

Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation

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19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

you get customers to act in the best interests of the firm? Of my mantras, number one is: Your customer is probably your most powerful asset." To explain how certain... View Details

Keywords: by Martha Lagace

27 May 2009
First Look

First Look: May 27, 2009

prices for future consumption volatility but implies much greater predictive power of stock prices for future stock return volatility than is found in the data. Neither calibration can explain why movements in real View Details

Keywords: Martha Lagace

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

collects revenue only after both the client and consumers are fully satisfied. R&D expenses could be just $1,000 for tweaking an existing flavor, but they could go as high as $300,000 for an entirely new family View Details

Keywords: by Stefan Thomke & Eric Von Hippel

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

pressure from cut-throat competition in mainland China. Even though TCL was one of the largest Chinese TV manufacturers (even prior to the acquisition of Thomson's assets), commodity TVs and other View Details

Keywords: by Tarun Khanna

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

Citation

13 Jul 2022
Book

Reimagining the Economy: What Would It Take to Put People First?

interests of shareholders. Since power derives from control over access to valued resources, this disparity in control over strategic decisions results in a great power imbalance among workers, top... View Details

Keywords: by Avery Forman

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

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13 Jun 2016
Lessons from the Classroom

That's Classic: Modern-Day Business Lessons from Ancient Rome

compare Caligula and Jeff Bezos? Dench: No, not exactly. Caligula was as mad as you get—he had no block, was very creative, thought he was a god, made his horse a consul—there were good and bad aspects there. It was a scarily interesting... View Details

Keywords: by Julia Hanna

28 Jul 2015
Working Paper Summaries

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

Keywords: by Ryan Raffaelli; Consumer Products; Consumer Products

09 Jan 2014
Research & Ideas

Excerpt: ’Fortune Tellers’

was no more certain than a crystal ball. Moreover, despite efforts of forecasters to distance themselves from astrologers and popular conjurers, the emergence of scientific forecasting went hand in hand with... View Details

Keywords: by Walter A. Friedman

January 2019 (Revised July 2019)
Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble

New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details