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Show Results For
- All HBS Web
(761)
- People (4)
- News (210)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (277)
- 09 Aug 2016
- First Look
August 9, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216075-PDF-ENG Harvard Business School Case 614-072 RCA: Color Television and the Department of Justice (A) This case examines the early history of the color View Details
Keywords: Sean Silverthorne
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
approached him. “He said that he was going into a little crapshoot in Albany and needed someone to run a television station,” recalls Murphy. “That’s how in 1954 I became Capital Cities first employee.” Just ten years later, he was named... View Details
- Profile
Willa Zhou
Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa... View Details
- 01 Oct 1999
- News
HBS Clubs Help Nonprofits Succeed
become financially self-reliant, created a business plan for the Rainforest Action Network, evaluated public television station KQED's external communications, and are devising a long-term strategic plan for the American Lung Association,... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
fierce business competition, your bargaining endowment can spell the difference between closing the deal and being shut out. A healthy bargaining endowment explains how Darren Rovell won a job on national television while other journalism... View Details
Keywords: by Michael Wheeler
- Profile
Brandon Gayle
In the 1970s, Brandon Gayle's family left Jamaica for New York State, where they settled in Rochester. "I watched my mother build her career over time," Brandon says, "from serving as a bookkeeper at a local television... View Details
- 06 May 2008
- News
Small World? Read Nil about It
Peace Corps volunteer in Brazil some decades ago, I saw how the arrival of electricity — and a television mounted in the public square — changed life in my rural village. The outside world became visible. Other peoples and places were... View Details
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
Television (both owned by Rupert Murdoch's News Corp.), paid in excess of $22 million to acquire the film's global distribution rights. Students are asked to make some of the same cost-to-benefit analyses considered by Singh and his team:... View Details
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry
Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
- October 2003 (Revised February 2004)
- Case
Strategic Inflection: TiVo in 2003 (A)
By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
- Profile
Hayling Price
Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television... View Details
- 01 Oct 1996
- News
Working Behind the Scenes — Alan F. Horn (MBA 1971)
In the motion picture industry, most people know Alan Horn as the smart, savvy chairman and CEO of Castle Rock Entertainment, the film company that has turned out movie hits such as When Harry Met Sally and In the Line of Fire, as well as the phenomenally successful... View Details
Keywords: Thomas Frick
- 01 Jun 1997
- News
Thomas C. Høegh
and closing ceremonies for the Winter Olympic Games, a smash hit enjoyed by a global television audience of hundreds of millions. "Reindeer, sled dogs, and fiddlers were my life for an entire year," laughs the lanky, amiable Høegh. "Then... View Details
Keywords: Garry Emmons
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
in the 1920s. The same two companies began the process of commercializing television in the 1930s. Telefunken, housed in Berlin, lost its learning base during World War II. So in the 1940s RCA took the lead in commercializing... View Details
- 01 Dec 2005
- News
Buy the Book
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. What-ever the genre (he has also published romance novels, science fiction, and children’s books), readers expect a... View Details
- Profile
Brian T. Bedol
While there, among many assignments, he took over the marketing and promotion of the Six Flags Theme parks and drove revenues and attendance to an all-time high. But Bedol had long harbored an urge to start his own business and create a classic sports View Details
- 01 Apr 2000
- News
Getting the Message
state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with the first... View Details
Keywords: Susan Young
- 18 Sep 2007
- First Look
First Look: September 18, 2007
management of the two funds. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208036 The CW: Launching a Television Network Harvard Business School Case 507-050 In May 2006, Dawn Ostroff, president of... View Details
Keywords: Martha Lagace
- 02 Sep 2016
- Op-Ed
The Twitter Election
7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over $100 million spent so far on... View Details
Keywords: by John Quelch and Thales Teixeira
- Web
Films & TV | Baker Library | Bloomberg Center | Harvard Business School
trade and industrial organizations across the country. The corporation also underwrote The U.S. Steel Hour, a television program featuring hour-long dramas that ran from 1953 to 1963. The following selections include clips from four U.S.... View Details