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- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
pricing is viewed as a tactical issue where the questions are "can we sell more units if we cut price 10 percent," and "if we raise price 10 percent, will the customer notice?" This doesn't deal with the core issue....
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- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
the media if the board didn't intervene. While it was clear who we could turn to for legal advice, and we had our own business sense to apply to the strategic and tactical implications of the situation, we also had to address matters that...
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
Activism in Sovereign Debt: "Vulture" Tactics or Market Backbone Harvard Business School Case 706-057 The role of distressed debt funds, also known as "vulture funds," in sovereign debt restructuring was a hotly...
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Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
assumptions about the parties' interests, their no-deal options, and possible deals. Under a plausible, mainstream set of such assumptions, the Iranian regime's no-deal options, at least through summer 2012, appear superior to potential nuclear agreements. If so,...
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Carmen Nobel
- 24 Feb 2009
- First Look
First Look: February 24, 2009
distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers....
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Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared View Details
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Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising...
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Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's...
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Anna Secino
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While...
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Martha Lagace
- 17 Jul 2012
- First Look
First Look: July 17
and civil aviation authorities might undertake over time horizons of months to years as well as tactical measures that may be adopted on a daily basis in response to dynamic, "real time" developments like poor weather or...
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Sean Silverthorne
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