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(692)
- News (111)
- Research (503)
- Events (3)
- Multimedia (6)
- Faculty Publications (332)
Show Results For
-
All HBS Web
(692)
- News (111)
- Research (503)
- Events (3)
- Multimedia (6)
- Faculty Publications (332)
- May 2010
- Article
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
By: Benjamin Edelman and Michael Schwarz
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We...
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Edelman, Benjamin, and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review 100, no. 2 (May 2010): 597–602. (First circulated in 2006 as Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. Reprinted in The Economics of E-Commerce, Michael Baye and John Morgan, editors, 2016.)
- September 2020
- Article
Medicaid Work Requirements in Arkansas: Two-Year Impacts on Coverage, Employment, and Affordability of Care
By: Benjamin D. Sommers, Lucy Chen, Robert J. Blendon, E. John Orav and Arnold M. Epstein
In June 2018 Arkansas became the first U.S. state to implement work requirements in Medicaid, requiring adults ages 30–49 to work twenty hours a week, participate in “community engagement” activities, or qualify for an exemption to maintain coverage. By April 2019,...
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Keywords:
Medicaid;
Health Care Policy;
Health;
Health Care and Treatment;
Policy;
Insurance;
Health Industry;
Arkansas
Sommers, Benjamin D., Lucy Chen, Robert J. Blendon, E. John Orav, and Arnold M. Epstein. "Medicaid Work Requirements in Arkansas: Two-Year Impacts on Coverage, Employment, and Affordability of Care." Health Affairs 39, no. 9 (September 2020).
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement...
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Keywords:
Martha Lagace
- 10 May 2011
- First Look
First Look: May 10
strategy—made by Cake's team in response to market feedback. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811041-PDF-ENG Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships View Details
Keywords:
Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
2018 Innovation Policy and the Economy The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century By: Bagley, Nicholas, Benjamin Berger, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—On the 35th...
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Dina Gerdeman
- 2022
- Chapter
Lessons Learned from Support to Business during COVID-19
By: Gabriel Chodorow-Reich, Benjamin Iverson and Adi Sunderam
The authors survey the new federal subsidies and loans provided to businesses in the first year of the pandemic—including the Paycheck Protection Program (PPP), the Economic Injury Disaster Loan (EIDL) program, and aid targeted at specific industries such as airlines...
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Chodorow-Reich, Gabriel, Benjamin Iverson, and Adi Sunderam. "Lessons Learned from Support to Business during COVID-19." Chap. 4 in Recession Remedies: Lessons Learned from the U.S. Economic Policy Response to COVID-19, edited by Wendy Edelberg, Louise Sheiner, and David Wessel, 123–162. Brookings Institution Press, 2022.
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Harvard Business School professor Benjamin G. Edelman discusses the paper's findings. Key concepts include: Discount vouchers provide price discrimination, letting merchants attract consumers who would not...
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- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.
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Keywords:
Search Engines;
Google;
Online Advertising;
Internet and the Web;
Network Effects;
Business Model;
Competition;
Information Technology Industry;
Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- March 2012
- Article
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"...
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Keywords:
Corporate Disclosure;
Online Advertising;
Measurement and Metrics;
Internet;
Search Technology;
Education;
Labels
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Information Economics and Policy 24, no. 1 (March 2012): 75–89.
- July 2008 (Revised June 2009)
- Teaching Note
TheLadders
By: Peter A. Coles and Benjamin Edelman
Teaching Note for [908061].
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- 12 Apr 2016
- First Look
April 12, 2016
differences disappear when callers mention a benchmark price for the repair. Finally, we find that repair shops are more likely to offer a price concession if asked to do so by a woman than a man. Publisher's link:...
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Keywords:
Sean Silverthorne
- July 2019 (Revised April 2021)
- Case
Salary Finance
By: John R. Wells and Benjamin Weinstock
In April 2019, Asesh Sarkar, co-founder and chief executive of Salary Finance Limited, a London-based FinTech, faced tough choices. Sarkar had founded Salary Finance with Dan Cobley and Daniel Shakhani in 2015. The company’s value proposition was quite simple: partner...
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Keywords:
Credit;
Financing and Loans;
Wages;
Innovation and Invention;
Expansion;
Growth and Development Strategy;
Organizational Culture;
Decision Choices and Conditions;
Financial Services Industry
Wells, John R., and Benjamin Weinstock. "Salary Finance." Harvard Business School Case 720-355, July 2019. (Revised April 2021.)
- November 2016 (Revised March 2017)
- Case
Three Problems in Protecting Competition
By: Benjamin Edelman and Lena Goldberg
In three mini-cases, readers see a range of disputes in competition law—and apply legal principles to assure fair competition.
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Edelman, Benjamin, and Lena Goldberg. "Three Problems in Protecting Competition." Harvard Business School Case 917-012, November 2016. (Revised March 2017.) (request a courtesy copy.)
- August 2014 (Revised March 2015)
- Case
Reinventing Retail: ShopRunner's Network Bet
By: Benjamin Edelman and Karen Webster
ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price...
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Keywords:
Shopping Club;
Coop;
Pricing;
Shipping;
Marketing Channels;
Global Strategy;
Order Taking and Fulfillment;
Information Technology Industry;
Retail Industry;
United States;
China
Edelman, Benjamin, and Karen Webster. "Reinventing Retail: ShopRunner's Network Bet." Harvard Business School Case 915-002, August 2014. (Revised March 2015.) (request a courtesy copy.)
- January 2010 (Revised February 2015)
- Teaching Note
eBay Partner Network (A), (B), (C), and (D)
By: Benjamin Edelman and Ian Larkin
Teaching Note for [910008], [910009], [910012], and [914016].
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- September 2009 (Revised March 2015)
- Supplement
eBay Partner Network (C)
By: Benjamin Edelman and Ian Larkin
Supplements the (A) case.
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Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (C)." Harvard Business School Supplement 910-012, September 2009. (Revised March 2015.)
- September 2009 (Revised March 2015)
- Supplement
eBay Partner Network (B)
By: Benjamin Edelman and Ian Larkin
Supplements the (A) case.
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Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (B)." Harvard Business School Supplement 910-009, September 2009. (Revised March 2015.)
- August 2008 (Revised May 2009)
- Case
Consumer Payment Systems — Japan
By: Benjamin Edelman and Andrei Hagiu
In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that...
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Keywords:
Personal Finance;
Governing Rules, Regulations, and Reforms;
Digital Platforms;
Alliances;
Competitive Strategy;
Information Infrastructure;
Mobile and Wireless Technology;
Japan
Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — Japan." Harvard Business School Case 909-007, August 2008. (Revised May 2009.) (request a courtesy copy.)
- January 2008 (Revised February 2010)
- Case
Microsoft adCenter
By: Peter Coles and Benjamin Edelman
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set...
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Coles, Peter, and Benjamin Edelman. "Microsoft adCenter." Harvard Business School Case 908-049, January 2008. (Revised February 2010.) (request a courtesy copy.)