Publications

January 1991
Supplement

Suzuki Samurai, Supplement

By: John A. Quelch

A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details

Keywords: Safety; Crisis Management; Auto Industry

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

April 1987 (Revised February 1988)
Case

New General Motors

By: Joseph L. Badaracco Jr.

Keywords: Auto Industry

1974
Chapter

Automobiles

By: L. T. Wells Jr.

Keywords: Machinery and Machining; Auto Industry

May 1985 (Revised September 1993)
Case

Volkswagen Group

By: Malcolm S. Salter

Keywords: Auto Industry

April 2024
Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

29 May 2013
Research & Ideas

Faculty Symposium Showcases Breadth of Research

can induce ethical behavior in their employees. For example, another series of experiments showed that moving the signature line from the end to the beginning of a self-reported form leads to an increase in truthfulness in the answers. A field experiment at an View Details

Keywords: by Carmen Nobel; Financial Services

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details

Keywords: by Michael Blanding

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

again—significantly impacts the way we work. Reconfiguring an auto assembly process can involve buying and installing new equipment, which can be pretty expensive. So, automakers usually do a lot of planning before they commit to a... View Details

Keywords: by Rob Austin & Lee Devin

August 1983 (Revised March 2011)
Supplement

Honda (B)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details

Keywords: Management; Business History; Auto Industry; Japan; United States

May 1982 (Revised February 1983)
Supplement

Ford Motor Co. (C)

By: Malcolm S. Salter

Keywords: Auto Industry

May 1982 (Revised February 1983)
Case

Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980

By: Malcolm S. Salter

Keywords: Crisis Management; Auto Industry

September 1975
Case

British Leyland: The Cowley Complex

By: George C. Lodge

Keywords: Auto Industry; United Kingdom

August 1998
Case

General Motors Corp. (D),The : 1993-1996

By: Peter Tufano

The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details

Keywords: Corporate Finance; Auto Industry; United States

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