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Show Results For
-
All HBS Web
(2,832)
- People (3)
- News (516)
- Research (1,316)
- Events (12)
- Multimedia (230)
- Faculty Publications (1,027)
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
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Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- April 1985
- Supplement
People Express, Questions and Answers with an MBA Class, Video
Don Burr, chairman and CEO, conducts a question and answer session. Designed as a follow-on to the discussion of the case.
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Schlesinger, Leonard A. "People Express, Questions and Answers with an MBA Class, Video." Harvard Business School Video Supplement 885-516, April 1985.
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- 01 Oct 2021
- Blog Post
Video Blog: My Experience in the Joint MS/MBA Engineering Sciences Program
View Video TRANSCRIPT Kaelyn Griffin: Hi, my name is Kaelyn Griffin and I'm a second-year MS/MBA student here at Harvard Business School. In this video, I wanted to talk a bit more about how I view the MS/MBA Program and why I decided to...
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- June 2001
- Case
Competitive Dynamics in Home Video Games (D): The Nintendo Super NES
Sets the scene for Nintendo's launch of its Super NES console in Japan and in the United States and describes consumer reaction to the console versus that of its major competitor at the time, Sega. A rewritten version of an earlier case.
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Coughlan, Peter J. "Competitive Dynamics in Home Video Games (D): The Nintendo Super NES." Harvard Business School Case 701-094, June 2001.
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test...
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Keywords:
Crowdfunding;
Media;
Cognition and Thinking;
Performance Effectiveness;
Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- July 2021 (Revised March 2022)
- Supplement
Video Supplement for "Starling Trust Sciences: Measuring Trust in Organizations"
By: Jonas Heese and Aiyesha Dey
Heese, Jonas, and Aiyesha Dey. Video Supplement for "Starling Trust Sciences: Measuring Trust in Organizations". Harvard Business School Multimedia/Video Supplement 121-709, July 2021. (Revised March 2022.)
- June 1998
- Supplement
MBA Integrative Exercise: Competition & Strategy, April 1998 , Video
By: Carin-Isabel Knoop
Daniel Vasella, President of Novartis AG, discusses the situation in Indonesia and his ideas of what Suharto should do in the spring of 1998. Drummond Paris, Regional Pharma Head Asia/Pacific, Novartis AG, discusses the opportunities for Novartis in Indonesia and also...
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Knoop, Carin-Isabel. "MBA Integrative Exercise: Competition & Strategy, April 1998 , Video." Harvard Business School Video Supplement 898-504, June 1998.
- March 1989
- Supplement
Sematech (IBM Corp.: The Purpose and Accomplishments of Sematech), Video
By: George C. Lodge
Lodge, George C. "Sematech (IBM Corp.: The Purpose and Accomplishments of Sematech), Video." Harvard Business School Video Supplement 889-514, March 1989.
- June 1988
- Supplement
Bethoney Manufacturing: Interview with Plant Manager and Union President, Video
By: Michael Beer
Keywords:
Labor and Management Relations
Beer, Michael. "Bethoney Manufacturing: Interview with Plant Manager and Union President, Video." Harvard Business School Video Supplement 888-526, June 1988.
- September 1991
- Supplement
Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video
Gomes-Casseres, Benjamin. "Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video." Harvard Business School Video Supplement 792-503, September 1991.
- September 1996
- Supplement
Howard, Shea & Chan Asset Management (D): Sales Presentation, Video
Presents a sales presentation, allowing students and executive participants to develop a set of criteria for such a presentation and apply them to a real one.
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation, Video." Harvard Business School Video Supplement 597-501, September 1996.
- 19 Jul 2018
- News
Research Says This Type of Video Closes More B2B Sales
- March 2016
- Supplement
Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement." Harvard Business School Multimedia/Video Supplement 916-803, March 2016.
- October 1990
- Supplement
Center for Machine Intelligence: Electronic Meeting Support at GM/EDS, Video
Applegate, Lynda M. "Center for Machine Intelligence: Electronic Meeting Support at GM/EDS, Video." Harvard Business School Video Supplement 891-507, October 1990.
- May 1990
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video
Applegate, Lynda M. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video." Harvard Business School Video Supplement 890-521, May 1990.
- April 1987 (Revised July 1987)
- Supplement
Inland Steel Co. Product Policy, Video 2: Sales and Manufacturing
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 2: Sales and Manufacturing." Harvard Business School Video Supplement 887-539, April 1987. (Revised July 1987.)
- April 1984
- Supplement
Johnson & Johnson (A): Philosophy & Culture, James Burke, Video
By: Francis Aguilar
James Burke, chairman and CEO of Johnson & Johnson, discusses the company's philosophy and culture, with particular emphasis on the significance of the Credo.
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Keywords:
Organizational Culture;
Values and Beliefs;
Mission and Purpose;
Management Teams;
Pharmaceutical Industry;
Medical Devices and Supplies Industry;
Consumer Products Industry
Aguilar, Francis. "Johnson & Johnson (A): Philosophy & Culture, James Burke, Video." Harvard Business School Video Supplement 884-525, April 1984.
- August 1981
- Supplement
General Electric Co.: Management Development; Corporate Culture; Executive Style, Video
Vancil, Richard F. "General Electric Co.: Management Development; Corporate Culture; Executive Style, Video." Harvard Business School Video Supplement 882-503, August 1981.
- April 1994
- Supplement
Trade Policy and Firm Strategy: Comments by Joe Massey, Video
Gomes-Casseres, Benjamin. "Trade Policy and Firm Strategy: Comments by Joe Massey, Video." Harvard Business School Video Supplement 794-520, April 1994.