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Show Results For
-
All HBS Web
(3,385)
- People (9)
- News (692)
- Research (2,156)
- Events (33)
- Multimedia (26)
- Faculty Publications (1,258)
Robert Simons
Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2023/24, he is... View Details
- Article
A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies
By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22...
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Keywords:
Vaccination;
Vaccines;
Nudges;
Communication Strategy;
Communication Technology;
Consumer Behavior;
Health Care and Treatment
Milkman, Katherine L., Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies." e2115126119. Proceedings of the National Academy of Sciences 119, no. 6 (February 8, 2022).
- 15 Feb 2014
- Conference Presentation
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different...
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Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
- October 1990
- Case
Beauregard Textile Co.
By: Francis Aguilar
The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for...
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Keywords:
Activity Based Costing and Management;
Cost Accounting;
Cost Management;
Price;
Competitive Advantage;
Competitive Strategy;
Inflation and Deflation;
Consumer Behavior;
Apparel and Accessories Industry
Aguilar, Francis. "Beauregard Textile Co." Harvard Business School Case 191-058, October 1990.
- 2023
- Working Paper
Crowding in Private Quality: The Equilibrium Effects of Public Spending in Education
By: Tahir Andrabi, Natalie Bau, Jishnu Das, Asim Ijaz Khwaja and Naureen Karachiwalla
We estimate the equilibrium effects of a public-school grant program administered through school councils in Pakistani villages with multiple public and private schools and clearly defined catchment boundaries. The program was randomized at the village-level, allowing...
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Andrabi, Tahir, Natalie Bau, Jishnu Das, Asim Ijaz Khwaja, and Naureen Karachiwalla. "Crowding in Private Quality: The Equilibrium Effects of Public Spending in Education." NBER Working Paper Series, No. 30929, February 2023.
- April 2019
- Article
Score Blending: How Scale Response Grouping Biases Perceived Standing
By: Ryan Hauser and Norbert Schwarz
Numerical values—from test scores to credit scores—inform us of our relative standing and can shape our decisions. The values are usually presented in a continuous format (which places scores on a single line) or a grouped format (which separates scores into several...
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Hauser, Ryan, and Norbert Schwarz. "Score Blending: How Scale Response Grouping Biases Perceived Standing." Journal of Behavioral Decision Making 32, no. 2 (April 2019): 194–202.
- April 2018
- Article
The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance
By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton
Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the
present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers
to express non-binding preferences about the way their...
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Keywords:
Morality;
Public Policy;
Ethics;
Moral Sensibility;
Taxation;
Policy;
Attitudes;
Governance Compliance
Lamberton, Cait, Jan-Emmanuel De Neve, and Michael I. Norton. "The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 310–328.
- February 1998 (Revised August 1998)
- Case
Teradyne, Inc.: Nothing Ventured, Nothing Gained
Alexander d'Arbeloff, Teradyne's founder and CEO, is launching his company into the software and network testing business. He has acquired three external start-ups and is beginning to integrate them with the rest of the company. While Teradyne's core...
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Keywords:
Acquisition;
Business Startups;
Corporate Entrepreneurship;
Leadership Style;
Success;
Horizontal Integration
Lassiter, Joseph B., III. "Teradyne, Inc.: Nothing Ventured, Nothing Gained." Harvard Business School Case 898-190, February 1998. (Revised August 1998.)
- 06 Aug 2018
- Blog Post
Parks Management is People Management
not yet becoming clear. This guided my decision to intern with the National Park Service (NPS). My objective was to test the portability of MBA principles to practical and timely resources challenges. The great news is that, half way...
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Keywords:
Nonprofit / Government
- November 2006 (Revised January 2007)
- Background Note
Broadcast Television in the Broadband World
By: Stephen P. Bradley and Nancy Bartlett
What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides...
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Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)
- Web
International Applicants - MBA
of admission if there is a discrepancy between the uploaded unofficial translation and the official original language transcript and/or the official translation. English Language Test The HBS MBA Program is built upon an immersive...
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- February 2023
- Case
Success Academy Charter Schools
By: Robin Greenwood, Joshua D. Coval, Denise Han, Ruth Page and Dave Habeeb
This stand-alone multimedia case follows the story of Eva Moskowitz and Success Academy, a network of high-performing charter schools in New York City. As a New York City councilor between 1999 and 2006, Moskowitz became frustrated over the inertia and dysfunction in...
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Keywords:
Business and Government Relations;
Performance Effectiveness;
Equality and Inequality;
Private Sector;
Education Industry;
New York (city, NY)
Greenwood, Robin, Joshua D. Coval, Denise Han, Ruth Page, and Dave Habeeb. "Success Academy Charter Schools." Harvard Business School Multimedia/Video Case 222-707, February 2023.
- 2022
- Working Paper
Turning Away From the State: Trade Shocks and Informal Insurance in Brazil
By: Paula Rettl
How does economic globalization affect vote choices? Conventional wisdom holds that voters who lose from economic integration support parties that propose to expand the welfare state. I argue that a key scope condition of this causal relationship is expectations about...
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Keywords:
Economic Globalization;
Globalized Economies;
Government Administration;
Economics;
Globalization;
Globalized Economies and Regions;
Voting;
Brazil;
Latin America
Rettl, Paula. "Turning Away From the State: Trade Shocks and Informal Insurance in Brazil." Working Paper, August 2022.
- December 2020
- Article
What Has Changed? The Impact of COVID Pandemic on the Technology and Innovation Management Research Agenda
By: Gerard George, Karim R. Lakhani and Phanish Puranam
Whereas the pandemic has tested the agility and resilience of organizations, it forces a deeper look at the assumptions underlying theoretical frameworks that guide managerial decisions and organizational practices. In this commentary, we explore the impact of the...
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George, Gerard, Karim R. Lakhani, and Phanish Puranam. "What Has Changed? The Impact of COVID Pandemic on the Technology and Innovation Management Research Agenda." Journal of Management Studies 57, no. 8 (December 2020).
- March 2008
- Exercise
Exercise: Challenging Operational Assumptions
By: Frances X. Frei
This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective...
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Keywords:
Customers;
Employees;
Knowledge Acquisition;
Knowledge Use and Leverage;
Service Operations;
Performance Improvement
Frei, Frances X. "Exercise: Challenging Operational Assumptions." Harvard Business School Exercise 608-128, March 2008.
- November 1982 (Revised November 1984)
- Case
Information Resources, Inc. (A)
Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at...
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Clarke, Darral G. "Information Resources, Inc. (A)." Harvard Business School Case 583-053, November 1982. (Revised November 1984.)
- 29 Mar 2016
- News
Competing with Platforms That Ignore the Law
- 02 May 2013
- HBS Seminar
Eric Werker, Harvard Business School
- Research Summary
The Asymmetric Effect of Discount Retraction on Subsequent Choice
This paper examines the subsequent impact of a temporary price discount on brand preference after the promotion is retracted. Theorizing that price salience has an impact on price sensitivity, we propose that the effects of retracting a discount depend on the promoted...
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- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon...
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Keywords:
Social and Collaborative Networks;
Consumer Behavior;
Marketing Strategy;
Digital Marketing;
Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.