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Show Results For
- All HBS Web
(795)
- People (2)
- News (233)
- Research (510)
- Multimedia (1)
- Faculty Publications (77)
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
McMuffin—as well as what has been called one of the most famous cross-sells of all time: “Would you like fries with that?” Yet by 2015, McDonald’s found itself in what reporters called the worst slump in a... View Details
- 15 Aug 2005
- Research & Ideas
The Founding CEO’s Dilemma: Stay or Go?
the person who was best suited to lead the early stage of company development is no longer the best person to continue leading the company. Now, the product has to be sold: You have to create a sales organization, manage multiple... View Details
- Profile
Terrance McGuire
has served his venture career well. “Being known for treating people fairly and celebrating their successes, as opposed to calling them your successes, is the right way to not only live your life but it’s the right way to... View Details
- 03 Mar 2015
- First Look
First Look: March 3
we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of foundings. To test this logic, we examine the impact of the Yale University... View Details
Keywords: Sean Silverthorne
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes from the strategy. How does the organization create these... View Details
Keywords: by Robert S. Kaplan
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
sales promotion. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers such as news and entertainment programming also influence... View Details
- 01 Jun 2009
- News
Inside the Partnership
patriot’s one dollar a year. On January 26, 1942, Weinberg was made assistant to the chairman of the War Production Board....To get the numerous topflight young executives he needed, Weinberg called on practically every giant corporation... View Details
Keywords: Garry Emmons
- 03 Nov 2009
- First Look
First Look: Nov. 3
issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/110034-PDF-ENG Scooter Lindley: The Formation Call... View Details
Keywords: Martha Lagace
- 19 May 2022
- News
Leading to Salvation
president and CFO of Medtronic, overseeing a number of acquisitions and sales at the medical device company and broadening its reach to include a more global investor base. In this special edition of Skydeck honoring recipients of the... View Details
- 01 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 16 Mar 2010
- First Look
First Look: March 16
development of theory with the teaching of it in a single enterprise we'll call course research. Conclusions such as those that Shugan and others have reached stem from misconceptions about the relationship of research, theory, case... View Details
Keywords: Martha Lagace
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
intentionality and conclude with a call for scholars to define normative standards as they pertain to negotiator ethics. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53709 Analyzing the Aftermath of a Compensation... View Details
Keywords: Sean Silverthorne
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
faced. There is also a second cause, one that has its roots in the changing shopping experience. During the 1960s, European retailing began moving away from personalized service and toward new self-service sales formats. Abetted by the... View Details
- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: Susan Young
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Hi-R-Me: Making Sales Calls This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on... View Details
Keywords: Dina Gerdeman
- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
coordinating function. "We have plenty of case studies, but given how important it is, there is remarkably little academic research that looks at the headquarters of a multiunit firm," he says. In fact, so mysterious is the inner functioning of corporate HQ... View Details
Keywords: by Michael Blanding
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political equivalent of retail and View Details
Keywords: by Sean Silverthorne
- 01 Dec 1996
- News
An Entrepreneurial Journey
guy's trombone. My morning's planned down to the second: quick stop at Kinko's to print out my proposal, quick call to Maura to beg her forgiveness I sent her those Calyx & Corolla flowers, so hopefully we're all square and then off to... View Details